Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry‚ where a new generation of data is producing a discontinuity
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terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples‚ political/legal forces
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Environmental Factors Marilys F. Robles Rivera MKT/421 July 25‚ 2013 Professor Thelma Gonzalez Environmental Factors Environment global international field is a key field of the environment of most managers‚ today more than ever. In addition‚ several groups are pushing for new forms and higher levels of ethical behavior of managers and greater corporate social responsibility. The overall feel‚ sometimes called macro environment‚ includes the external factors that usually affect all organizations
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Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved
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External Factor Evaluation Paper Example 1: Dell Computer Key External Factors Opportunities Increasing demand for Speed‚ Memory and Graphic Capability Increasing demand for Portability Emergence and early popularity of "Tablet" Products Improving outlook for PC sales Increasing focus on cost reduction Increased Use of Wireless Technology Increase in Strategic Acquisition Increasing Demand for Green Products Weight Rating Weighted Score 0.1 0.08 0.12 0.07 0.1 0.07 0.07
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external and internal factors shaping their competitive position which accounts for their success or failure in the market. This report is based on both primary and secondary information derived from Dialog Axiata PLC. The report gives a basic overview of Dialog Axiata PLC‚ its operations and performance. The external environment of Dialog Axiata has been analyzed using the PESTEL analysis where the political‚ legal‚ economical‚ ecological‚ social and demographical factors are analyzed to identify
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Using an organisation you are familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment
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THE INFLUENCE OF WORK ENVIRONMENTAL FACTORS ON MOTIVATION TO TRANSFER MANAGEMENT TRAINING: CASE STUDY OF THE LIBYAN OIL INDUSTRY Mohamad Abozed (1)‚ Yassine Melaine (2)‚ Karima Saci (3) 1) PhD Candidate‚ School of the Built Environment‚ Liverpool John Moores University‚ Byrom Street‚ Liverpool L3 3AF‚ UK 2) Senior lecturer‚ School of the Built Environment‚ Faculty of Technology and Environment‚ Liverpool John Moores University 3) Senior lecturer‚ School of the Built Environment‚ Faculty of
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Publishing‚ Rome-Italy Vol. 3 No. 3 September 2013 89 Factors Affecting the Study of Accounting in Nigerian Universities Odia‚ J.O. (PhD) Department of Accounting‚ University of Benin‚ Benin City‚ Nigeria odiajames@yahoo.com‚ 234-8056580011 Ogiedu‚ K.O. (PhD) Department of Accounting‚ University of Benin‚ Benin City‚ Nigeria koogiedu@yahoo.com‚ 234-8033600045 Doi:10.5901/jesr.2013.v4n3p89 Abstract This paper examines the factors affecting students ’ career choice of accounting in Nigerian
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