Under Armour – Challenging Nike in Sports Apparel Zenith Shrestha 000722986 Section 1 Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable‚ Athlete friendly‚ fitting sizes apparel made of moisture-wicking polyester-blend fabric ensuring high quality has been working to good effect
Premium Marketing Customer service Product management
Case 5: UNDER ARMOUR 1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour‚ Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour‚ Nike‚ and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike‚ and Adidas-Reebok have similar or competing product offerings and that
Premium Competition Marketing Perfect competition
1. a. Under Armour’s major competitive advantage is in its product concept. It produces athletic gear that enhances the performance‚ uses high-tech material that gives clothes a snug fit and wicks away moisture‚ keeping athletes cool‚ dry‚ and feeling “light”. It has a unique product. b. It frequently uses free endorsements. c. It has achieved a very rapid growth in a short period of time. It’s revenue has increased by almost 6 times between 2003-07. d. Under Armour brand is identified with performance
Premium Trademark Copyright Marketing
Under Armour‚ Inc. : Company History In 1996‚ as a football player at the University of Maryland‚ Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain‚ impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a "moisture-wicking synthetic fabric"‚ Plank believed it possible to make a t-shirt out of such material. He observed the content label of
Premium Revenue
Under Armour In the early 1990s all athletes that wore undershirts were made of cotton and caused the players to be hot and sweaty during and after the game. In 1996 the special team’s captain on the university of Maryland football team got an idea. Kevin plank thought to himself “there has to be a better idea” After he graduated‚ he was determined to figure out something better. He wanted a shirt that stayed light and dry no matter how hot it was. After searching all around New York’s famous garment
Premium Under Armour Clothing Kevin Plank
Performance………………………………………………………….…5 3. External Analysis……………..…………………………………………………………………..7 3.1 Driving Force for Change……………….……………………………………………………7 3.2 Porters Five Forces Model……………………………………………………………………8 3.3 Key Success Factors………………………………………………………………………….11 3.4 Summary of External Analysis…………………………….…………………………………13 4. Internal Analysis………………………...…………………...……………………………...……13 4.1 Resources and Competences………………………………………….………………………14 4.2 Value Chain Analysis……………………….………………………………………………15 4.3
Premium Marketing Strategic management Brand
Introduction Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion‚ science‚ and the relentless pursuit of innovation”.1 When Under Armour first broke into the sports apparel industry it was a disruptive pioneer that initially made the two giants‚ Nike and Adidas‚ a little weary. Under Armour revolutionized the sports apparel industry by creating apparel that used synthetic materials as an alternative to
Premium Brand Under Armour
Ratio Analysis: When evaluating a stock five types of ratios are considered: firm value ratios‚ profitability ratios‚ activity ratios‚ financial leverage ratios and liquidity ratios. After completing the proper calculations‚ assessments of the stock can be prepared. Starting with firm value ratios‚ Under Armour has earned a net worth of $1‚259‚559‚000. The higher the number‚ the more valuable the firm is on paper‚ and to Under Armour‚ this number is fair compared to other competitors in the
Premium Financial ratios Financial ratio
September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still
Premium Athletic shoe Shoe Advertising
Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry‚ with an analysis on Under Armour‚ the 3rd largest athletic apparel company. The company is clearly rapidly growing‚ touching markets that have been dominated before‚ but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology‚ economics‚ demographics‚ socialites and culture
Premium Adidas Athletic shoe Clothing