of Maryland ‘special team’s captain’ came up with a game-changing the idea to revolutionize athletic-wear. Growing frustrated with having to change‚ and wash cotton tee shirts so frequently‚ Plank came up with the idea for the HeatGear tee shirt. Under Armour’s first product ever‚ developed through extensive research; the HeatGear tee shirt is made from synthetic fabrics designed to be sweat resistant‚ comfortable‚ and reusable. Kevin Plank started his journey in Georgetown‚ Washington DC. Working
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Under Armour Case Analysis 1. Five forces analysis for the performance apparel industry Buyer Bargaining Power: High There are a lot of performance apparel companies out on the market‚ which has created a wide variety of product options for customers. With different brands out on the market‚ each one has its own specific style and designs‚ which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the
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Porter’s analysis of Under Armour Competition in the industry Only a few companies have the sheer size and established distribution channels to compete against UA. The biggest of these competitors are Nike and Adidas. Both these companies have higher market share and total annual sales than UA. Nike’s trailing 12 month sales is over 31billion‚ Adidas’ trailing 12 month sales is over 16billion‚ and UA’s trailing 12 month sales is just under 4billion. Potential of New Entrants Into the Industry
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From : Adam‚ Under Armour Junior Analyst To : Kevin A. Plank‚ Under Armour Chairman‚ President‚ and CEO Date : December 18‚ 2011 Subject : Under Armour’s Strong Financial Performance from 2008 to 2010 In order to help Under Armour acknowledge its position within the sport apparel and gear industry‚ I researched and constructed an analysis of the company’s financial performance from 2008 to 2010. Over the last three years‚ Under Armour posted a strong financial performance. From 2008 to 2010‚
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Based on the profitability of Nike and Under Armour‚ I believe that NIKE is more efficient in generating profit than Under Armour because of these reasons: First‚ based on the net profit margin‚ Nike is 10.70 percent compared to Under Armour which is 6.75 percent. Nike has a higher net profit margin than Under Armour. However‚ Under Armour had more of a gross profit margin than Nike. Second‚ Nike has a higher fixed asset turnover ratio‚ which means that they can generate revenue more effectively
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Organizational Background Analysis: Under Armour‚ Inc. Under Armour was founded in 1996 by former University of Maryland football player‚ Kevin Plank. The company’s main objective is to create high quality performance apparel; their overall mission is to make all athletes better through passion‚ design and the relentless pursuit of innovation. The primary product that the company provides is specially engineered performance apparel‚ made of synthetic fabric‚ which is designed to keep athletes cool
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outlets with more affordable products. We have to remember that Under Armour is a North American brand and the greatest percentage of these team rights that they own are North American-based teams. Though it would be great to expand into global markets in Europe and Asia‚ and keep signing rising star athletes‚ they must first protect their house. In fact‚ that has been the main slogan used by UA often‚ “protect this
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General External Environment Opportunities: McDonalds “Plan to Win” is driving results and has played a primary role in the company’s strategic direction. Now‚ the strategic direction is “to be better‚ not just bigger.” CEO Skinner stated‚ “ our customers centric plan to win continues to dive sustained momentum and is generating broad based growth in our business. Our performance confirms that our emphasis is on improving the McDonalds restaurant experience on the 5 P’s of people‚ product‚ place
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Under Armour 10K Business Section: ITEM 1. BUSINESS General Our principal business activities are the development‚ marketing and distribution of branded performance apparel‚ footwear and accessories for men‚ women and youth. The brand’s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and are worn by athletes at all levels‚ from youth to professional
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When you go to the mall are you looking for Nike or Under Armour? There are many similarities and differences between these two brands. Nike and Under Armour both have a wide selection of all kinds of different things that you can find at any sportswear stores including Finishline‚ Footaction‚ Footlocker‚ and Champs. Both Nike and Under Armour are similar in many ways. To begin‚ both are very reputable brands. Nike and Under Armour are both supported by people all around the world. Worn by nearly
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