1 Under Armour “Name” “Course" “Assignment” “College” “Instructor” 2 Abstract In this paper‚ I will be explaining the marketing approaches that Under Armour shoe division is taking in competing against rivals competitors in the shoe division‚ its approach and initial take on expanding into the field‚ also some key factors in different marketing approaches and direction it’s heading in. I will be discussing concepts used regarding corporate image and brand management and integrated marketing
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they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough‚ specifically because of the competitive nature existing between firms in the same market. The market structure‚ determinants of supply and demand‚ and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s market is an example of a monopolistic competition‚ meaning
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Under Armour’s accomplishment over the last ten years has been nothing but remarkable. However‚ serious threats to the company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their
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Under Armour general and direct environments: The competitive pressures associated with the bargaining power of buyers are moderate. There are two types of buyers: Chain retailers such as Sports Authority‚ and professional athletic teams. These athletic teams do have the power to negotiate the terms of when and where they will use/wear the apparel. Chain retailers have the power to place product where they choose in the store. The competitive pressures associated with the bargaining power of suppliers
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RUNNING HEAD: NIKE & UNDER ARMOUR FINANCIALS Nike & Under Armour Financial Analysis Table of Contents Background……………………….……………………………………………………………………..3 Progress in last year…………………………………………………………………………………..3-5 Profitability/Debt Ratios…………………………...………………………………………………...5-7 Net Profit Margin………………………..……………………………………………………….5 Gross Profit Margin………………………...…………………………………………………….6 Return on Equity………………………….…………………………………………………...6-7 Earnings per Share……………………..………………………………………………………
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2013 Company Background Under Armour is an American sports clothing and accessories company. Under Armour is a supplier of casual apparel and sportswear. The global headquarter of Under Armour is located in Baltimore‚ Maryland. The firm has started offering footwear in the year 2006. The European headquarters are in Amsterdam’s Olympic Stadium while the additional offices are in Hong Kong‚ Jakarta‚ Indonesia‚ China‚ Canada‚ Toronto‚ Denver and Guanghour. Under Armour was established in the year
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Under Armour Case Analysis 1. Five forces analysis for the performance apparel industry Buyer Bargaining Power: High There are a lot of performance apparel companies out on the market‚ which has created a wide variety of product options for customers. With different brands out on the market‚ each one has its own specific style and designs‚ which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the
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Porter’s analysis of Under Armour Competition in the industry Only a few companies have the sheer size and established distribution channels to compete against UA. The biggest of these competitors are Nike and Adidas. Both these companies have higher market share and total annual sales than UA. Nike’s trailing 12 month sales is over 31billion‚ Adidas’ trailing 12 month sales is over 16billion‚ and UA’s trailing 12 month sales is just under 4billion. Potential of New Entrants Into the Industry
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Based on the profitability of Nike and Under Armour‚ I believe that NIKE is more efficient in generating profit than Under Armour because of these reasons: First‚ based on the net profit margin‚ Nike is 10.70 percent compared to Under Armour which is 6.75 percent. Nike has a higher net profit margin than Under Armour. However‚ Under Armour had more of a gross profit margin than Nike. Second‚ Nike has a higher fixed asset turnover ratio‚ which means that they can generate revenue more effectively
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outlets with more affordable products. We have to remember that Under Armour is a North American brand and the greatest percentage of these team rights that they own are North American-based teams. Though it would be great to expand into global markets in Europe and Asia‚ and keep signing rising star athletes‚ they must first protect their house. In fact‚ that has been the main slogan used by UA often‚ “protect this
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