INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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Relocating the American Dream The America of the 1960s as Portrayed by the New Journalists Norman Mailer‚ Hunter S. Thompson‚ and Tom Wolfe Master ’s Thesis Department of English University of Helsinki Supervisor: Bo Pettersson Date: 25.3.2009 Meri Laitinen 1. INTRODUCTION .............................................................................................................3 1.1 Aims and methods ..............................................................
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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Assignment 1- PEST Analysis: Business Environment in Russia (982 words) Pest Analysis: Business Environment in Russia Introduction Russia‚ with a wide base of natural resources and one of the BRIC countries is seen as an attractive market to gain a toehold in by global investors including the United Kingdom’s retail industry. This report aims to analyze the business environment in Russia for British retailers using the PEST analysis. The PEST analysis will focus on four different aspects of
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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Political Singapore government has always been in favour of the tourism sector. In fact‚ Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings‚ Incentives‚ Conventions‚ Exhibition) companies to alleviate their business costs (Singapore Tourism Board‚ 2009). Not too long ago‚ the Singapore government cooperated with Indonesia to develop
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