Porter’s analysis of Under Armour Competition in the industry Only a few companies have the sheer size and established distribution channels to compete against UA. The biggest of these competitors are Nike and Adidas. Both these companies have higher market share and total annual sales than UA. Nike’s trailing 12 month sales is over 31billion‚ Adidas’ trailing 12 month sales is over 16billion‚ and UA’s trailing 12 month sales is just under 4billion. Potential of New Entrants Into the Industry
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From : Adam‚ Under Armour Junior Analyst To : Kevin A. Plank‚ Under Armour Chairman‚ President‚ and CEO Date : December 18‚ 2011 Subject : Under Armour’s Strong Financial Performance from 2008 to 2010 In order to help Under Armour acknowledge its position within the sport apparel and gear industry‚ I researched and constructed an analysis of the company’s financial performance from 2008 to 2010. Over the last three years‚ Under Armour posted a strong financial performance. From 2008 to 2010‚
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Organizational Background Analysis: Under Armour‚ Inc. Under Armour was founded in 1996 by former University of Maryland football player‚ Kevin Plank. The company’s main objective is to create high quality performance apparel; their overall mission is to make all athletes better through passion‚ design and the relentless pursuit of innovation. The primary product that the company provides is specially engineered performance apparel‚ made of synthetic fabric‚ which is designed to keep athletes cool
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Executive Summary 2 1.0 Under Armour Backgroung 1.1Vision Statement 1.2 Mission Statement 1.3 Corporate Philosophy 1.4 Corporate Objectives 1.5 Product Offerings 3 2.0 Market Analysis 2.1 Target Market Profile 2.1.1 Market Segmentation 2.1.2 Market Targeting 2.1.3 Market Positioning 2.2 External Environmental Analysis 2.3 Internal Environmental Analysis 2.4 Summary of SWOT Analysis 4 3.0 Market Recommendation 3.1 Recommended Strategy 5 Reference Executive Summary Under Armour (UA) is an American
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Analysis of the financial data for Under Armour Inc. & Nike Inc. 1. Liquidity | Comparison between Nike & Under Armour | | 2010 | 2009 | Current Ratio | •Both companies have a ratio that is higher than the dangerous 1.0 current ratio.•The current Ratio of Under Armour is a bit higher than Nike`s which means that Under Armour is more efficient in terms of the operating cycle or in other words the ability to turn its products into cash. | •Both companies have a ratio that is higher
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Case #5 Under Armour- Challenging Nike In Sports Apparel Shuying‚ Sai 1 Industry & Market: Under Armour was founded in 1996. The founder is Kevin Plank‚ a former football player who played for University of Maryland. At first‚ it started with a simple idea that making sports T-shirt more comfortable when players wear it. After 15 years‚ Under Armour became a big company who already spread their market into different country. In sporting goods market‚ Nike and Adidas are the two industry-leaders.
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Under Armour Marketing Strategy By: Andrew Williams November 2010 Under Armour Marketing Strategy I. Executive Summary Under Armour was founded in 1996 by Kevin Plank‚ a former football player at the University of Maryland. Under Armour started with an idea to create a superior t-shirt that provided compression and wicked perspiration off the skin rather than absorb it. A t-shirt that would work to regulate you body’s temperature and enhance performance. The apparel was engineered
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crisis‚ Under Armour kept in mind what Kevin Plank‚ always described Under Armour as‚ he described it as brand that means performance. With the help of Adidas‚ Under Armor valiantly fought to keep their name by trying a multitude of ideas such as creating a brand new shoe with Adidas. This shoe never worked with the customer base because Under Armour had removed their focus from their original brand and the customers could see this; and it ultimately lead to the devaluation of their brand. Under Armour
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Under Armour is a progressive American sports clothing and accessories company that supplies sportswear and casual apparel. The founder of this sports brand is Kevin Plank who achieved success due to his creation. He designed a superior T-shirt that helps control your body temperature. This synthetic shirt was formed to prevent it from getting soggy‚ and to help enhance your performance. Plank played football‚ and he was fatigued after having to change his moist and heavy t-shirt under his jersey
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Under Armour is a great example of IMC and its message is clear. It’s a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts"
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