Under Armour- Challenging Nike in Sports Apparel By Shruthi Purushothama Under Armour was founded in 1996 by Kevin Plank‚ a former football player with the University of Maryland. Plank came up with the idea of using newly available moisture-wicking‚ polyester-blend fabrics to create next generation‚ tighter-fitting shirts and undergarments that would make it cooler and more comfortable to engage in strenuous activities during high temperature conditions. The company was originally named KP Sports
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Under Armour‚ Inc. : Company History In 1996‚ as a football player at the University of Maryland‚ Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain‚ impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a "moisture-wicking synthetic fabric"‚ Plank believed it possible to make a t-shirt out of such material. He observed the content label of
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Under Armour In the early 1990s all athletes that wore undershirts were made of cotton and caused the players to be hot and sweaty during and after the game. In 1996 the special team’s captain on the university of Maryland football team got an idea. Kevin plank thought to himself “there has to be a better idea” After he graduated‚ he was determined to figure out something better. He wanted a shirt that stayed light and dry no matter how hot it was. After searching all around New York’s famous garment
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venture that could work elsewhere. UFC was embraced at an extremely fast paced all over the world‚ especially in the United States of America. The first section of this analysis will cover the general environment for the MMA market. General Environment Political/Legal The legality and political side of MMA differs all over the world. MMA as a market started off with “there are no rules” motto which with this brutality brought lots of interest to the sport but also came with a lot of criticism
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#1 Under Armour – Challenging Nike in Sports Apparel Problem Statement Under Armour is a sport performance apparel brand that is looking to move ahead of its competition and branch out into different sectors of the sporting goods industry. Kevin Plank and his company’s problem is that their footwear only makes up for about 15% of the firms revenue and they only generate about 6% of their revenue in international sales. In order to compete with the top brands in the industry‚ Under Armour must
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Since entry the sportswear industries is difficult. Plank‚ the founder of Under Armour‚ he used $60000 to launch Under Armour. It seems like very low cost. But a company want to be success‚ which may occur many expenses‚ such as research expenses‚ Under Armour has his own laboratory to develop the new technique and promotion or sponsor to get popularity‚ founder of Under Armour believe that word-of-mouth‚ therefore Under Armour sponsor many recreational team and youth tournaments‚ therefore the substantial
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Under Armour Under Armour is an American sports clothing and accessories company. The company supplies a wide range of sportswear and casual apparel. They mainly focus on hi-tech sportswear for professional athletes. Under Armour’s global headquarters is located in Baltimore‚ Maryland. The company was founded in 1996 by Kevin Plank‚ a 23-year old former special teams captain for the University of Maryland football team. Plank began the business from his grandmother’s basement in Washington‚ D. C
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History Under Armour was created in 1996 by a former University of Maryland football player named Kevin Plank. He wanted to make performance apparel that was cool‚ light‚ stayed dry‚ and was comfortable during any workout or practice. Kevin was tired of having to constantly change shirts between two-a-day practices‚ so he went and designed a shirt that was made from synthetic fabrics. His first shirt‚ which was named #0037 was the first shirt in the line of HeatGear‚ which was designed so athletes
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Under Armour was founded in 1996 by Kevin Plank‚ a then 23-year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington‚ D.C As a fullback at the University of Maryland‚ Hall got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however‚ he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking
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Under Armour (UA) is an American sports apparel manufacturer. A former University of Maryland football player‚ Kevin Plank‚ started with a simple plan to develop an exclusive T-shirt. This style of T-shirt was to help keep perspiration off your skin rather than absorb it. A T-shirt that functioned alongside your body to control ones temperature and enhance performance. Under Armour was founded in 1996 and went public on November 17‚ 2005. Their mission is to “Make all athletes better through passion
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