Chapter 1 Business Environment Q 1. Ans. What is Business Environment? The term Business Environment is composed of two words ‗Business‘ and ‗Environment‘. In simple terms‚ the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production‚ extraction or purchase or sales of goods that are performed for earning profits. Q 2. Ans. Define Business Environment. The elements or factors outside a business organization
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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POLITICAL ADVERTISING (page 87) Bolland defines advertising as the ‘paid placement of organizational messages in the media’ (1989‚ p.10). Political advertising therefore‚ in the strict sense refers to the purchase and use of advertising space‚ paid for at commercial rates‚ in order to transmit political messages to a mass audience. The media used for this purpose may include cinema‚ billboards‚ the press‚ radio‚ television and the internet. MEDIA MANAGEMENT (page 123) Media management comprises
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POLITICAL SYSTEMS Presidential systems executive power = president legislative power = unicameral or bicameral parliament both have legitimacy derived from people USA president is the only executive‚ the only one responsible president is also the prime minister and the lead symbol of the state president cannot dissolve (rozpustit) parliament parliament cannot dismiss president (only impeachment) system of checks and balances – limits of powers – absolute separation of powers Hard to
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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1. Why have governments individually and collectively decided to crack down on corruption? Is this crack-down a permanent change or just a temporary phase? a. Over a decade‚ Corruption has become a serious threat for every nation as it directly impacts the country’s economy thereby its overall growth at all levels. b. Corruption is considered to be a global disease which has already spread across the universe in a drastic manner and no country can be proud to say that they are corruption
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Political Thinking POL200Y1 September-17-2008 Thucydides as historian and theorist Athens and Sparta were the superpower of Greece Athens and Sparta led victory for Greece against Persian Athens are sea power and Sparta is on land After that Athens began to take power/empire over Greece He didn’t record exactly what happened but recreated them - moments He included his large/general judgements about human nature About human nature Democracy as a form of political regime
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aspect being for whose interest the ruler is in. In this form of government‚ the ruler runs the country only to benefit him‚ and has no interest in the benefits of the people living in the nation. This form of government today exists in North Korea under Kim Jong-Un. In this government‚ Kim Jong-Un exercise complete power and his power is unlimited. The individuals have no personal rights of liberties. Another form of government seen around the world is called an oligarchy. In this form of government
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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