The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Chapter One 1. African Americans were not able to vote in any numbers until the passage of the Voting Rights Act in 1965. 2. The landmark civil rights bill that allowed widespread African-American political participation in the South was Voting Rights Act of 1965. 3. What is the central idea of a democracy? Ordinary people want to rule themselves and are capable of doing so. 4. Which of the following statements is TRUE? Democracy in Ancient Greece was more a set of utopian ideas than
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socialism‚ communism‚ capitalism‚ liberalism‚ constitutionalism‚ conservatism‚ nationalism Socialism and Communism are largely the same (the former is a political & economic system while the latter just an economic system)‚ it can also be said tht Communism is a branch of socialism...anyway both advocate the collective ownership of the means of production and distribution of goods…in socialism many people in government administration have control over the economy while in communism its usually
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Political Leadership and the Problem of the Charismatic Power Author(s): Carl J. Friedrich Source: The Journal of Politics‚ Vol. 23‚ No. 1‚ (Feb.‚ 1961)‚ pp. 3-24 Published by: Cambridge University Press on behalf of the Southern Political Science Association Stable URL: http://www.jstor.org/stable/2127069 Accessed: 04/08/2008 17:34 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp
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"There is evil everywhere under the sun." - Hercule Poirot (The Great Belgian Detective) I book I have recently read is ’Evil under the Sun’ by Agatha Christie. Agatha Christie is famous for her crime mystery novels and short stories and like any other of her books this one is also a murder mystery. This book brings excitement and also challenges you to solve the mystery that Christie has brilliantly presented with the use of rather simple words and everyday language and repeats it‚ rather than
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determines what government does 10. Political Science: the systematic study of government and politics 11. Political thinking: careful gathering and sifting of information in the process of forming a knowledgeable view about a political issue 12. Politics: the means by which society settles in conflicts and allocates the resulting the benefits and costs 13. Power: refers to the ability of persons‚ groups or institutions to influence political developments 14. Public policies: decisions
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An individual’s political attitude can transpire from many sources. These sources can be identified as one’s Personal Background‚ the media’s influence‚ and an individual’s claimed opinion. Personal Background has a large effect on a person’s political attitude because it includes family‚ experiences in a person’s life‚ and that person’s age. People become accustomed to their own lives‚ and don’t realize how much every little thing about you makes you who you are. Political attitude can be based
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participate. Of course‚ there is voting for a new mayor and judge‚ but what are other things besides voting people can engage in? One option may be judging articles in grocery and book stores for their accuracy. This method‚ will keep citizens informed on political issues going on around their area. With new advancing media‚ access to direct sites‚ broadcasts‚ and basically the whole internet all the information needed is at your fingertips. Another way to participate is by contacting local officials. Appealing
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Chapter#4-Political Culture and Ideology In the textbook‚ American Political Culture is described as the extensive communal opinions‚ standards‚ and morals citizens have in correlation with the government‚ as well as in relation with each other. One of the contributing factors that make the culture that way is suffrage‚ which is the right to vote. For example‚ our thoughts in suffrage went from the belief that white men who own property are allowed to vote to all citizens who are adults‚ besides
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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