Problem Under Armour has become one of the most successful performance apparel brands in the United States. Despite its recent successes‚ Under Armour does have a few problems that could adversely affect its future sales. One general environment issue is how the current economic situation in the United States will affect Under Armour’s sales. As consumers change their buying habits it could hurt its sales severely. Two‚ Under Armour needs to consider how its lack of a diversified supply group
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Team Developed Strategic Audit – Under Armour (UA) { Group #3‚ MGMT 479C Team Members: WELCOME TO UNDER ARMOUR® EVERYTHING HERE IS BUILT TO MAKE YOU BETTER. www.underarmour.com Kokou Klu Past Corporate Performance Indexes (2009-2010) Strategic Posture Mission – “To make all athletes better through passion‚ science‚ and the relentless pursuit of innovation” Objectives – Become “The athletic brand of this generation. And Next.” Current Strategies Decline in footwear
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General Environment Demographic Target in men‚ women and youth. (Under Armour’s diverse product line for men‚ women‚ and youth is complex‚ but the message is simple: wear HeatGear when it’s hot‚ ColdGear when it’s cold‚ and AllSeasonGear between the extremes.) Cultural differences. (Product transcends cultural differences and it is appealing to many athletes‚ regardless of nationality; Under Armour is puisuing a worldwide scope via regionalization.) Economic Increase economic condition
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attempts to draft a policy for a fictional online retail company named Sporting Goods. The paper will conclude with explaining why areas where chosen in the policy draft along with the ethical and legal effects of the policy draft. Sporting Needs is a retail business organization that provides sporting apparel
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Dick’s Sporting Goods is known for selling all varitey sport equements like exerciseing meashon‚ fishing good‚ hunting products and all sport accessories as well as supplyies. The company was founded in 1948 by Richard Stack. He was currently woking at the Army/Navy store in his hometown which is New York. By the end of World War ll. His grandmother gave him $300 and he rented a store to start the first Dick’s Sporting Goods at that time. Slowly this compay stated to take off and he was expanding
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their industry. Dick’s Sporting Goods was‚ and still is‚ the leading sports industry retailer in terms of revenue. They continue to provide outreach within the communities‚ and they have established financial prosperity with investors and their shareholders. Dick’s Sporting Goods Vision is "to build leading brands that serve and inspire athletes and outdoor enthusiasts around the world to achieve their personal best; create value for our stockholders through the relentless improvement of everything
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Dick’s Sporting Goods (every season starts at Dicks)‚ is a sports equipment store that has any and everything you can find for a sports. It’s a welcoming place because their colors show green‚ white‚ yellow‚ and black‚ each meaning something different that catches customers attention. Green meaning “go” stands as a sign of welcome or comfort‚ welcoming any and every one into the store. White meaning “goodness” or “color of perfection” can relate to how everyone seeks to be excellent in sports
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Profit Margin = Net Income / Sales 2007 4.524726859 4.50% Return on Assets = a) Net income ÷ Total assets 6.094252729 6.10% b)(Net income ÷ Sales) x (Sales ÷ Total Assets) 6.094252729 6.10% Return on Equity = a) Net Income/Stockholders Equity 16.03851901 16.00% b) Return on Assets/ (1- Dept/Assets) 16.05364436 16% 2008 2009 5.422272581 3.989092813 5.40% 4.00% 7.233719667 5.706886679 7.20% 5.70% 7.233719667 5.706886679 7.20% 5.70% 18.54797792 15.0179937 18.50% 15% 18.46151733
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Watson Leisure Time Sporting Goods Devry University BUSN 379 Exhibit 1 WATSON LEISURE TIME SPORTING GOODS | Income Statement | | 200X | | 200Z | Sales (all on credit) | $1‚500‚000 | | $2‚160‚000 | Cost of goods sold | 950‚000 | | 1‚300‚000 | Gross profit | 550‚000 | | 860‚000 | Selling and administrative expense* | 380‚000 | | 590‚000 | Operating profit | 170‚000 | | 270‚000 | Interest expense | 30‚000 | | 85‚000 |
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in turn is explained in terms of five forces: 1) the threat of new entrants‚ 2) the bargaining power of customers‚ 3) the bargaining power of suppliers‚ 4) the threat of substitute products or services‚ and 5) the jockeying among current rivals. Under Armour is specialize in sports apparel. The sports apparel industry have very high demands are very competitive. The increase in rivalry is led by number of firm that are in sport apparel industry such as Nike‚ Adidas‚ Reebok etc. All these sports apparel
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