STRATEGIC MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains
Premium Nike, Inc.
Corina Nava Pelton Strategic Management March‚ 2013 Chris Canolis I. Target Corporation American retailing company headquartered in Minneapolis‚ Minnesota. Target is the second-largest discount retailer in the United States‚ behind Wal-Mart. The Target chain discount stores range from 95‚000 to 135‚000 square feet. Super Target chain hypermarkets are approx. 174‚000 sq. ft. Target’s beginnings During the Panic of 1893 which caused a decline in retail estate prices‚ the Westminster
Premium Target Corporation Wal-Mart
McDonalds Company Strategic Analysis By: Dana H. INDEX: 1. COMPANY ANALYSIS 1.1 Description of the firm (history‚ managers‚ mission‚ vision‚ values‚ main products and markets) 1.1.1. History 1.1.2. Managers 1.1.3. Mission. Vision. Values 1.1.4. Main Products and the markets 1.2 Current strategy of McDonald’s 1.3 Identification of strengths & weaknesses 1.4 Issues facing McDonald’s 2. EXTERNAL ENVIRONMENT ANALYSIS 2.1 Analysis of McDonald’s macro-environment 2.2 Analysis of industry
Premium Fast food Fast food restaurant
People say that: “Strategic analysis and choice largely involve making subjective decisions based on objective information” and I totally agree with it. The nature of strategy analysis and choice is to focus on establishing long-term objectives‚ generating alternative strategies‚ and selecting strategies to pursue. So‚ first‚ we must have enough information. This is objective information include internal and external factors: weakness‚ strengths‚ opportunities‚ and threats. Making small decisions
Premium Thought Decision making Strategy
International business strategy The Strategic Analysis of IKEA Laura Burns 11027915 Executive Summary This report is a strategic analysis of Swedish home furnishing giant‚ IKEA. The report gives an overview of corporate strategy‚ using Ansoff’s matrix as a tool for analysis‚ allowing us to see how IKEA have developed their strategy. The business strategy is then discussed using Porter’s five forces model as a tool for external analysis. Internal analysis can be identified using either the value
Premium Strategic management IKEA Value chain
.... 3 2. External analysis...................................................................................................................... 3 2.1. 2.2. 2.3. 2.4. 2.5. PESTEL analysis ........................................................................................................................ 3 The industry............................................................................................................................. 4 Strategic groups..................
Premium Brand Consumer electronics Marketing
management University of Bradford Model code: MAN0208M A Strategic Analysis of AXA Industries: Insurance/Financial Services Word Count: 2314 (not including Tables or Executive Summary) Executive Summary This report has to do with the investigation into AXA insurance company including internal analysis‚ external strategic analysis and strategy formulation. It is designed to analyse the whole organisation and make recommendations
Premium Strategic management Insurance Financial services
___ % | Contents Part One Introduction 3 Part Two External Analysis 4 2.1 Brief overview of the company 4 2.2 Starbucks a global corporation 5 2.3 Environmental opportunities and constraints on the company 5 2.3 PESTEL Macro level analysis 5 Political factors 5 Economic factors 6 Social factors 6 2.4 Micro level analysis 7 2.4.1 Industry life cycle analysis 7 2.4.2 Porters five force analysis 7 Treat from rival firms 8 Treat of new Entrants 8 Treat of Substitute
Premium Coffee Starbucks
its main competitors‚ Verizon‚ has come out with the 4G network. These all cause AT&T to lost customers. Now the company is trying to acquire T-Mobile to further expand its market. The deal is valued at $39 billion. II. SITUATION ANALYSIS A. General Environment Analysis Definition: the general environment is focused on the future and can be analyzed by considering the STEEP framework: Social/demographic‚ Technological‚ Economic‚ Environmental/geographic and Political/legal/governmental factors at
Premium Mobile phone
Internal and External Analysis of Carlsberg Group Class and group/team number Group/team members/participants Date 13.01.2012 Number of characters (including spaces‚ footnotes‚ end notes and text boxes) 84‚649 characters Signatures of all the participating group/team members ______________________ ______________________ ______________________ ______________________ __________________________
Premium Strategic management Beer SWOT analysis