Under Armour (UA) is an American sports apparel manufacturer. A former University of Maryland football player‚ Kevin Plank‚ started with a simple plan to develop an exclusive T-shirt. This style of T-shirt was to help keep perspiration off your skin rather than absorb it. A T-shirt that functioned alongside your body to control ones temperature and enhance performance. Under Armour was founded in 1996 and went public on November 17‚ 2005. Their mission is to “Make all athletes better through passion
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#1 Under Armour – Challenging Nike in Sports Apparel Problem Statement Under Armour is a sport performance apparel brand that is looking to move ahead of its competition and branch out into different sectors of the sporting goods industry. Kevin Plank and his company’s problem is that their footwear only makes up for about 15% of the firms revenue and they only generate about 6% of their revenue in international sales. In order to compete with the top brands in the industry‚ Under Armour must
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Since entry the sportswear industries is difficult. Plank‚ the founder of Under Armour‚ he used $60000 to launch Under Armour. It seems like very low cost. But a company want to be success‚ which may occur many expenses‚ such as research expenses‚ Under Armour has his own laboratory to develop the new technique and promotion or sponsor to get popularity‚ founder of Under Armour believe that word-of-mouth‚ therefore Under Armour sponsor many recreational team and youth tournaments‚ therefore the substantial
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History Under Armour was created in 1996 by a former University of Maryland football player named Kevin Plank. He wanted to make performance apparel that was cool‚ light‚ stayed dry‚ and was comfortable during any workout or practice. Kevin was tired of having to constantly change shirts between two-a-day practices‚ so he went and designed a shirt that was made from synthetic fabrics. His first shirt‚ which was named #0037 was the first shirt in the line of HeatGear‚ which was designed so athletes
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Under Armour was founded in 1996 by Kevin Plank‚ a then 23-year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington‚ D.C As a fullback at the University of Maryland‚ Hall got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however‚ he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking
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OneSource One-Stop Report Under Armour Inc 27 November 2012 OneSource One-Stop Reports for Under Armour Inc Under Armour Inc 3 rd Floor‚ 1020 Hull Street Baltimore‚ MD 21230 United States Tel: 410-454-6428 Fax: 410-468-2516 Toll Free: (888) 427-6687 www.underarmour.com Employees: Company Type: Corporate Family: Traded: Incorporation Date: Auditor: 5‚400 Public Parent 40 Companies New York Stock Exchange: 1996 PricewaterhouseCoopers LLP Financials in: USD (mil) UA Fiscal Year End:
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Build‚ fuel and accelerate the power of the Nike portfolio by creating innovative‚ “must have” and sustainable products‚ building deep personal consumer connections‚ and delivering compelling consumer experiences at retail and online. Strengths: • • • • • • Opportunities: Strong global brand equity Proven market leader Unmatched brand visibility Innovative and compelling products Authenticity Ability and means to focus • Divestiture of Umbro and Cole Haan • Leader in sustainability •
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4 Tips While Buying Under Armour Clothes. Under amour is an American company which deals in sports clothing that has spotted a very respectable place in the world market in the domain of sporting goods. They have manufactured great apparels for outdoor events such as fishing‚ hunting etc for both the genders and all age groups. The hunting clothes serves two purposes of providing warmth and comfort. These have become basic necessities in the extreme conditions. They provide safety and comfort simultaneously
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Chain Analysis……………………….………………………………………………15 4.3 Comparison of Strength to Rivals…………………………………………..……………….16 4.4 Summary of Internal Analysis………………………………………………………………17 5. SWOT Analysis…………………………………………………………………………………17 6. Strategy Recommendations‚ Alternatives Analysis and Arguments……………………………19 7. Appendices………………………………………………………………………………………21 Appendix 1: Under Armour Revenue……………………………………………………………………21 Appendix 2: Under Armour Key ratios………………………………………………………………….21 Appendix 3: Value Chain…………………………………………………………………
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