rise is Under Armour‚ Inc. Under Armour; the primary maker of performance athletic underwear and apparel has risen to the top with main competitor Nike. The company has also begun to become a factor in the footwear market as well. Recently‚ they have also become the official supplier of both the MLB and NHL. Under Armour’s specialty is sports specific garments‚ and completely dresses its customers from head to toe with both hot and cold gear for sports like football‚ baseball and hockey. Under Armour
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Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still looking for areas
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Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry‚ with an analysis on Under Armour‚ the 3rd largest athletic apparel company. The company is clearly rapidly growing‚ touching markets that have been dominated before‚ but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology‚ economics‚ demographics‚ socialites and culture
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1 dollar from the company’s earnings. Currently‚ the P/E ratio for Under Armour is 95.82 which is staggeringly high. Nike is valued at a P/E ratio of 27.46 while Adidas is at 12.08 [Exhibit 6]. An extremely high P/E ratio means that investors value this company very highly and are willing to pay a high price for its share. It reflects positively on Under Armour’s growth prospects. This high price tag associated with Under Armour has come because of the explosive growth the brand has seen over the
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Under Armour Case Study The Early years of Under Armour Under Armour was found in 1996 by fullback Kevin Plank. As a fullback at the University of Maryland‚ he got tired of having to change out of the sweaty T-shirts he wore under his jersey but then‚ he noticed that his compression shorts worn during practice stayed dry. This encouraged him to make a T-shirt using this fabric. After graduating from the University of Maryland‚ Plank developed his first prototype of the shirt‚ which
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1 : Internship 1 Name of business/organization/institution: Under Armour Briefly describe the business/organization/institution: A successful maryland company founded and based on sporting goods and apparel. Is there an application process for this internship program? If so what is the process? (if you can apply online‚ include the link) Yes‚ there is a short application along with an interview. Beyond an application‚ what other requirements are there for applying to the internship (essay‚ transcript
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Organizational Strategy The rapid success of Under Armour is not a mistake. The company dominates the performance apparel category. According to Founder Kevin Plank‚ “The mission of Under Armour is to make technically advanced products that are engineered with superior fabric construction‚ to provide proven innovation available to the masses-aimed at making athletes perform better” (UnderArmour.com). Under Armour uses many marketing initiatives including athlete endorsement‚ product placement‚
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Under Armour Team Developed Strategic Plan Executive Summary TEAM D MGMT 479 October 5‚ 2014 STRATEGIC ALTERNATIVES ALTERNATIVE ONE Changes in the way consumers spend and what they purchase provides a large opportunity for Under Armour to exploit new markets. Expanding widening product lines for women and exploring unexplored territories could jump start UA is looking for. By expanding into China UA may be able to maximize profit while gaining new business. Under Armour
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Nike. Roshe’s are stylish and comfortable shoes that are rather inexpensive considering how well they hold up; therefore‚ anyone can benefit from a pair of Roshe’s‚ not merely athletes. The main competitor is the Assert 6’s‚ made by the company Under Armour. Many people admire these shoes for their comfortability and great look. They are light shoes that provide stability and support. However‚ according to Amazon‚ Paul Gamble reviewed the shoes as “snug-fitting” and said that they “fell apart quickly”
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Prepare to hire a young generation will help Under Armour save a lot of money and time in the future. According to Gayeski (2015)‚ the most talented young people in high school and college today may not be interested in traditional jobs and it’s going to take innovative communication and collaboration strategies to recruit and retain them. Therefore‚ the company needs to understand how to drive this generation to work efficiency for the company. Traditional jobs in youth’s perspective when there
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