industry are the companies in? Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball‚ golf‚ tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores‚ factory outlets along with Nike women shops. One of Nike’s biggest competitors
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stock corporation‚ Under Armour (UA). A few weeks ago‚ NBA player Stephen Curry‚ won the NBA MVP award of 2016. Curry‚ who plays for the Golden State Warriors‚ has an endorsement deal with Under Armour. Thus‚ this recent news has caused some competition between Under Armour and Nike. Nike shares closed up 0.8% in the stock market today and Under Armour added 1%. Nike is known to be a top developer‚ distributor‚ and marketer for apparel and accessories for all ages. Under Armour also similarly the
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profitability of Nike and Under Armour‚ I believe that NIKE is more efficient in generating profit than Under Armour because of these reasons: First‚ based on the net profit margin‚ Nike is 10.70 percent compared to Under Armour which is 6.75 percent. Nike has a higher net profit margin than Under Armour. However‚ Under Armour had more of a gross profit margin than Nike. Second‚ Nike has a higher fixed asset turnover ratio‚ which means that they can generate revenue more effectively by using the investment
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Build‚ fuel and accelerate the power of the Nike portfolio by creating innovative‚ “must have” and sustainable products‚ building deep personal consumer connections‚ and delivering compelling consumer experiences at retail and online. Strengths: • • • • • • Opportunities: Strong global brand equity Proven market leader Unmatched brand visibility Innovative and compelling products Authenticity Ability and means to focus • Divestiture of Umbro and Cole Haan • Leader in sustainability •
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Analysis of the financial data for Under Armour Inc. & Nike Inc. 1. Liquidity | Comparison between Nike & Under Armour | | 2010 | 2009 | Current Ratio | •Both companies have a ratio that is higher than the dangerous 1.0 current ratio.•The current Ratio of Under Armour is a bit higher than Nike`s which means that Under Armour is more efficient in terms of the operating cycle or in other words the ability to turn its products into cash. | •Both companies have a ratio that is higher
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When you go to the mall are you looking for Nike or Under Armour? There are many similarities and differences between these two brands. Nike and Under Armour both have a wide selection of all kinds of different things that you can find at any sportswear stores including Finishline‚ Footaction‚ Footlocker‚ and Champs. Both Nike and Under Armour are similar in many ways. To begin‚ both are very reputable brands. Nike and Under Armour are both supported by people all around the world. Worn by nearly
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with huge stars like Kevin Durant and LeBron James and even just their symbol‚ Nike is a household name. Its extremely hard to go anywhere without seeing a pair of their shoes‚ their symbol on a piece of some ones clothing‚ or even spotting one of their backpacks. But does that mean they would be a good investment? This paper aims to analyze the financial situations of Nike and one of its lead competitors‚ Under Armour‚ and help decide whether they have investment potential. In terms of Nike’s financials
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athletic apparel‚ the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products‚ with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road
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RUNNING HEAD: NIKE & UNDER ARMOUR FINANCIALS Nike & Under Armour Financial Analysis Table of Contents Background……………………….……………………………………………………………………..3 Progress in last year…………………………………………………………………………………..3-5 Profitability/Debt Ratios…………………………...………………………………………………...5-7 Net Profit Margin………………………..……………………………………………………….5 Gross Profit Margin………………………...…………………………………………………….6 Return on Equity………………………….…………………………………………………...6-7 Earnings per Share……………………..………………………………………………………
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Under Amour’s strength is innovative and unique technology of their products. “For example‚ in 2013‚ the company released a shirt that tracks athlete’s heart. Sensors in the brand’s shirt are able to pick up electrical signals from the heart. Additionally‚ Under Armour developed the tape replacing clear that gives ultimate support‚ and pivot freedom for athletes.” (Horovitz 2012) These Innovations give Under Armour a competitive edge against other sporting retail brands. As the company continues
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