SWOT analysis: Nike Introduction Like most companies‚ Nike has corporate strengths and weaknesses. However‚ in the 50 years that Nike has been in business‚ it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets‚ through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength‚ weakness‚ opportunity and threat) analysis of
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SWOT Analysis Nike Strengths. Very good Leadership is one of Nike’s strengths. Nike is a very competitive organization. Founder and Owner‚ Phil Knight is often quoted as saying that “Business is war without bullets.” Nike has a healthy dislike of its competitors such as Reebok and Addidas. This competition in the market results in the company to strive to have to best products and on the market. Nike sponsors the top athletes and gains valuable coverage through the media. Nike has no factories
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Team Developed Strategic Audit – Under Armour (UA) { Group #3‚ MGMT 479C Team Members: WELCOME TO UNDER ARMOUR® EVERYTHING HERE IS BUILT TO MAKE YOU BETTER. www.underarmour.com Kokou Klu Past Corporate Performance Indexes (2009-2010) Strategic Posture Mission – “To make all athletes better through passion‚ science‚ and the relentless pursuit of innovation” Objectives – Become “The athletic brand of this generation. And Next.” Current Strategies Decline in footwear
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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Under Armour 10K Business Section: ITEM 1. BUSINESS General Our principal business activities are the development‚ marketing and distribution of branded performance apparel‚ footwear and accessories for men‚ women and youth. The brand’s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and are worn by athletes at all levels‚ from youth to professional
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Under Armour is an apparel company that has in a short period of time become one of the biggest sporting apparel companies in the world. This paper will describe the history‚ mission and vision statements‚ and the evaluation of the internal and external factors of Under Armour. With all of the success that Under Armour has had there’s still some problems that Under Armour needs to address when it comes to reaching out to the women’s market and also venturing out internationally. With all the success
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Strenghts |Weaknesses | | | | | |A well-recognised brand all over the world‚ the firm is considered |Bad reputation since 1997 because of picture showing child word in | |as a one of the major manufacturer of athletic shoes‚ sports |Pakistan. | |equipment
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General Environment Demographic Target in men‚ women and youth. (Under Armour’s diverse product line for men‚ women‚ and youth is complex‚ but the message is simple: wear HeatGear when it’s hot‚ ColdGear when it’s cold‚ and AllSeasonGear between the extremes.) Cultural differences. (Product transcends cultural differences and it is appealing to many athletes‚ regardless of nationality; Under Armour is puisuing a worldwide scope via regionalization.) Economic Increase economic condition
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General External Environment Opportunities: McDonalds “Plan to Win” is driving results and has played a primary role in the company’s strategic direction. Now‚ the strategic direction is “to be better‚ not just bigger.” CEO Skinner stated‚ “ our customers centric plan to win continues to dive sustained momentum and is generating broad based growth in our business. Our performance confirms that our emphasis is on improving the McDonalds restaurant experience on the 5 P’s of people‚ product‚ place
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