Under Armour Case Analysis INTRODUCTION TO THE COMPANY Under Armour is a company that started IN WHAT YEAR in the basement of former University of Maryland football player Kevin Plank‚ but is a now large and very well known company. Under Armour has grown to be one of the top selling brands of athletic wear and is rapidly growing. CENTRAL STRATEGIC ISSUES Even though it is one of the most competitive athletic wear brands in the Unites States‚ there are a few issues that prevent Under Armour
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Under Armour Case Analysis Abstract Under Armour is a sports apparel‚ footwear‚ and accessories company that is quickly becoming a global force to be reckoned with. The company is competing in a saturated market and has maintained the ability to grow. Analysis of the company shows that it should: look for alternative sources of materials and suppliers; continue a marketing campaign using athlete endorsements; and‚ model expansion into new foreign countries after the successful entrances into areas
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same time they are still producing equipment that rivals the biggest competitors of the business. Not only has Under Armour seen success in their industry‚ but their success Financially has been completely overlooked and underrated. Their value added has ben unbelievable for their shareholders and in the public eye the company has been a fast rising competitor. According to the Under Armour SEC filing February 28 of this year‚ “ Our net revenues have grown to $606.6 million in 2007 from $115.4 million
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2013 Company Background Under Armour is an American sports clothing and accessories company. Under Armour is a supplier of casual apparel and sportswear. The global headquarter of Under Armour is located in Baltimore‚ Maryland. The firm has started offering footwear in the year 2006. The European headquarters are in Amsterdam’s Olympic Stadium while the additional offices are in Hong Kong‚ Jakarta‚ Indonesia‚ China‚ Canada‚ Toronto‚ Denver and Guanghour. Under Armour was established in the year
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Organizational Background Analysis: Under Armour‚ Inc. Under Armour was founded in 1996 by former University of Maryland football player‚ Kevin Plank. The company’s main objective is to create high quality performance apparel; their overall mission is to make all athletes better through passion‚ design and the relentless pursuit of innovation. The primary product that the company provides is specially engineered performance apparel‚ made of synthetic fabric‚ which is designed to keep athletes cool
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they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough‚ specifically because of the competitive nature existing between firms in the same market. The market structure‚ determinants of supply and demand‚ and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s market is an example of a monopolistic competition‚ meaning
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1 Under Armour “Name” “Course" “Assignment” “College” “Instructor” 2 Abstract In this paper‚ I will be explaining the marketing approaches that Under Armour shoe division is taking in competing against rivals competitors in the shoe division‚ its approach and initial take on expanding into the field‚ also some key factors in different marketing approaches and direction it’s heading in. I will be discussing concepts used regarding corporate image and brand management and integrated marketing
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Under Armour 10K Business Section: ITEM 1. BUSINESS General Our principal business activities are the development‚ marketing and distribution of branded performance apparel‚ footwear and accessories for men‚ women and youth. The brand’s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and are worn by athletes at all levels‚ from youth to professional
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RUNNING HEAD: NIKE & UNDER ARMOUR FINANCIALS Nike & Under Armour Financial Analysis Table of Contents Background……………………….……………………………………………………………………..3 Progress in last year…………………………………………………………………………………..3-5 Profitability/Debt Ratios…………………………...………………………………………………...5-7 Net Profit Margin………………………..……………………………………………………….5 Gross Profit Margin………………………...…………………………………………………….6 Return on Equity………………………….…………………………………………………...6-7 Earnings per Share……………………..………………………………………………………
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Under Armour’s accomplishment over the last ten years has been nothing but remarkable. However‚ serious threats to the company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their
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