GAPS IN TECHNOLOGY IN PAKISTAN MARKET GAP: An unmet consumer need or a group of potential customers who are not yet purchasing a good or paying for a service. Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market. Identification of gaps in the market is an important step in increasing market penetration. Following are the market gaps in technology in Pakistan:
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Background of the problem or study [10 Marks] Cape Peninsula University of Technology (CPUT) is rated as one of the technology universities in Africa. It is claimed to be the largest university of technology in the Western Cape Province with the number of more than 30000 students registered‚ with six campuses located across Cape Town. The university offers undergraduate and postgraduate programs in various fields of study. CPUT is a diverse university with different students in terms of culture‚
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Table of Contents 1.0 The implication of exposing children to the latest technology 3 1.1 Health Problems 4 1.2 Writing Skills 4 1.3 Distraction 4 1.4 Addiction 5 1.5 Social Skills 5 2.0 How can biometric technologies help in fighting crimes 6 2.1 Fingerprint 7 2.2 Voice verification 7 2.3 Face recognition 7 2.4 Hand geometry 8 2.5 Iris recognition 8 3.0 Identify and describe criteria which may be used when assessing the effectiveness of a website 9 3.1.1 Accuracy. 10 3.1.2 Authority. 10 3.1.3 Objectivity
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Statement of Problem Based on the article‚ Joe’s sales manager definitely did not do a good job as sales coach and sales leader in this case. His action and behavior was not helpful to Joe in order to convert the sales instead his language and body language had made the situation worse. In addition‚ he did not coach Joe effectively before the call and on-the-job. Based on the textbook‚ “the best sales managers should have a vision of where the sales force is going‚ and they have the ability to
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Wind Technologies (WT) has been a supplier of many different varieties of weather related radar and instrumentation. In 1986 the company focused its production on wind profiling radar systems that measure wind and atmospheric conditions. Management of Wind Technologies felt as though this consolidation would position the company as an industry leader in the future in a market that would have little competition. This consolidation was mainly due to being purchased by Vaitra‚ a high technology European
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2: The Starbucks Experience changed first‚ this is seen in the text as they grew the customers changed. the Starbucks Experience moved form cozy hang out place‚ a third place to be after home an work‚ to fast stop for coffee. This is seen in the marketing principles the 6 p’s‚ promotion‚ place‚ product‚ price‚ personnel and presentation. Place: With more stores the place became less special. Each location was very popular and therefore always busy‚ this means the initial target group is not able
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THE ROLE OF MOBILE TECHNOLOGY IN MARKETING RESEARCH ABSTRACT Marketing Research is systematic gathering‚ recording and analysis of data about problems relating to marketing of goods and services. Survey related to consumer is essential through out the marketing process starting from new product development to decline stage of a product. The success of survey depends upon effective gathering of information. Effectiveness information is attained only when there is involvement on the respondent
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Marine Pfc. Breanna Weisenberger BPASC 060-16 News feature DISNEYLAND Miss Sarah L. Hood received an email from Crystal Rogers‚ a transplant coordinator with U.S.S.F Kidney and Pancreas Transplant Services on June 30 which states that after a few final test‚ Miss Hood can officially donate her kidney to her brother. The surgery will take place at the University of California San Francisco medical center. There will be four small microscopic incisions around the chosen Kidney. To remove the
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I am currently the Trade Marketing Manager for Middle East at Almarai‚ the largest dairy company in the region. I hold BSc and MSc degrees in Mechanical Engineering and an MBA degree from the best business school in Pakistan‚ LUMS. One of the best decisions of my professional life has been to hire Ahmed Salman Tariq at Coca-Cola Pakistan. When I took over the role of Head of Trade Marketing at Coca-Cola in 2014‚ I realized that in order to benchmark Coca-Cola with other established companies of
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Under Armour Case Analysis Current Situation: Founded by Kevin Plank in 1996‚ as KP Sports and then later on renamed to Under Armour (logo as UA) has been profitable and well known since the time it was founded. Under Armour rapid growth in very short term has been due to maintaining a competitive advantage by always having top-notch products and adopting new strategies to compete with the rivals. Since 1996‚ company sales‚ profit‚ assets and equity have been increasing. Today Company is not only
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