Case Recap This case outlines the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful
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MG 6503: Management of Information Technology and Information Systems Spring 2013 Prof. Kevin Brabazon CA Technologies Case Study Prepared By Xi Lou Lun Li Yang Cao Yashen Wu Table of Contents Executive Summary Overview Problems & Alternatives Scenario Conclusion Appendix I: SWOT Analysis Appendix II: Porter’s Five Forces Executive Summary Technology changes will significantly reshape IT companies like CA Technologies. CA has kept its mainframe and clients’ server
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Case Study SM Technologies Ltd. (Developing Sales and Distribution Strategies) [pic] Location: Nagpur‚ Maharashtra‚ India (5th Vijaynagar Main 9th Cross-‚ Bangalore‚ Karnataka India) Bangalore branch office head: Arun Kumar Historical Background SM TECHNOLOGY Co.‚ Ltd. is a manufacturing company. It is a professional marketing organization and is being managed by a group of electronic engineers having varied experiences
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hil61217_ch20_case.qxd 5/12/04 17:17 Page 46 ADDITIONAL CASES ■ CASE 20.3 PLANNING PLANERS This was the first time that Carl Schilling had been summoned to meet with the bigwigs in the fancy executive offices upstairs. And he hopes it will be the last time. Carl doesn’t like the pressure. He has had enough pressure just dealing with all the problems he has been encountering as the foreman of the planer department on the factory floor. What a nightmare this last month has been! Fortunately
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Q1: What is the nature of the problem that Cachet Technologies is addressing? Is it a big problem? Is there any competition? The company proposed a new way to distribute content over the Internet. The reason why this technology is invented is a real problem related to the Internet. The main problem is that existing routing systems on the Internet are not able to serve new needs of consumers. Consumers moved to more sophisticated multi-media applications and routing system became overloaded
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contracts—account for 90 percent of sales Weaknesses 1. Poor cash flow 2. Lack of a well-developed marketing department 3. No salespersons—management and engineers call customers 4. No production capabilities to compete in high-volume‚ low-voltage segment 5. No resources and technical expertise to compete in high-output segment Opportunities 1. Wind Technology develops almost all of its major component parts and software‚ versus competitors who depends on a variety of
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Under Armour Marketing Strategy By: Andrew Williams November 2010 Under Armour Marketing Strategy I. Executive Summary Under Armour was founded in 1996 by Kevin Plank‚ a former football player at the University of Maryland. Under Armour started with an idea to create a superior t-shirt that provided compression and wicked perspiration off the skin rather than absorb it. A t-shirt that would work to regulate you body’s temperature and enhance performance. The apparel was engineered
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Modern technology is simply an improvement of old technology (Karehka Ramey‚ 2012). The impact of technology in modern life is unmeasurable. What we call modern technology is technically not so new in most cases. For example‚ mobile phone technology has evolved with years‚ now are days we used smartphones which have been an advancement of an ordinary mobile phone. Modern technology increase human skills and this technology has developed in years. In PCL International‚ cell phones have become needs
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Subject Name: Marketing Management Subject Code: LB5202 Assessment Task 2: Marketing Case Study Student: Na YIN Student ID: 13131934 This essay discusses that using the social media‚ video sharing and view social networks have been become an important part of today’s branding activity‚ although it might cause some consequences if excessively consume them. The definition of social media is that the tool that people can use it to share them opinions‚ ideas‚ and experiences (Morrill‚
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About Capstone Technologies 3 2. Overview of Proposal 3 2.1 Desired Outcomes/Deliverables 3 2.2 Proposed Methodology 3 2.3 Essential Eligibility Criteria 4 3. Contract Term and Work Schedule 4 4. Proposal Submission Requirements 5 5 Copyrights 5 6 Payment Plan 6 6 Proposal Submission 6 8. Section B. Technical Proposal - Standard Forms 8 9. Section 3C. Financial Proposal - Standard Forms 12 1. About Capstone Technologies Capstone Technologies is a Software Organization
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