In our Business Connections class‚ we used a simulation called “Biz Café”. This simulation activity took place in groups of three or four over the span of the semester. The simulation was a coffee house that the group made decisions on. Every week the group makes decisions regarding what should happen at the coffee house‚ i.e. hire/firing employees‚ wages‚ insurance‚ marketing‚ etc. Three days later the results of these decisions are posted and the group sees the results of the decisions they made
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open a café in its store. Monarch‚ having been in business at the same location for more than twenty years‚ has a large customer base because it is known for its wide selection of books on all subjects. Clearly‚ opening the café would attract more customers. Space could be made for the café by discontinuing the children’s book section‚ which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten
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Executive Summary 1.0 Executive Summary Music Café‚ unlike a typical record store and café‚ will provide the consumers an atmosphere they have never experienced before. Through its aggressive marketing tactics the company will attract high traffic of consumers in the community‚ mainly college students‚ to create an outstanding place to socialize‚ drink coffee‚ listen to and buy music. Music Café consist of two venues‚ one is a record store and the other is a café. The venues provide music CD’s‚ accessories
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CONVERSATION CAFÉ BUSINESS PLAN Table of Contents {text:bookmark-start} The Executive Summary {text:bookmark-end} Conversation Café‚ unlike a typical café‚ will provide a unique forum for communication and entertainment. A niche exists that has yet to be filled for a high-volume‚ upscale‚ quality-driven coffeehouse with a warm‚ inviting atmosphere. Conversation Café meets this need and fills this niche. We offer high-quality products in an upscale environment. Furthermore‚ our high-profile
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kids café Content: Executive Summary………………………………………………………………...2 I Business Description……………………………………………………………2 II Industry profile and Overview…………………………………………………3 III Business Strategy………………………………………………………………3 IV Marketing Segment…………………………………………………………….4 V Management Segment…………………………………………………………..7 VI Start-up Segment………………………………………………………………7 VII Financial Segment……………………………………………………………10 Executive Summary “Cartoon” café is a dessert café and bakery
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CASE STUDY REPORT MOBILE PHONE CONSUMER MARKET NAME: PHAM MINH DUY CLASS: MBAOUM0512-2C Hanoi‚ March 2006 CONTENTS LIST OF FIGURES AND TABLES PREFACE CHAPTER I: GENERAL INTRODUCTION OF RESEARCH 1. Context and meaning of research 2. Objectives of research 3. Methodology of research 3.1. Data sources 3.1.1. Secondary data 3.1.2. Primary data 3.2. Analyzing method 3.2.1. Statistic description analysis 3.2.2. Econometric(quantitative
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1. Executive Summary Cheetahs’ Internet café With fast appreciation of technology amongst the people of Zimbabwe‚ an insatiable need for access to internet has spread out across all societies in Zimbabwe. This has seen mushrooming of internet cafes in different parts of the nation. It is this mismatch between vast demand for internet services and few players in the market that has attracted me into seeking lines of credit in order to fill in the gap. Researches have arrived at a conclusion that
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1. The Broadway Café History The café‚ I inherited from my grandfather is located Downtown Raleigh‚ NC on the Fayetteville Street. The café offers many different kinds of specialized coffees‚ teas‚ a full service bakery‚ and homemade sandwiches‚ soups‚ and salads. My grandfather first opened the Broadway Cafe in 1952 and it has been a local hotspot for many years. Unfortunately the business has been declining for the last five years and inevitably is going to hit the wall soon if some staple measurements
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INTERNET CAFE Sustaining Positively your Initial Demand for an Economical Rate as We Endeavour Blessing Target Budget P 300‚000.00 Cost of Operation Estimated: Space Rental (2 months advance + 1 month deposit) P 21‚000.00 Furniture (Computer Tables & Chairs) 25‚000.00 10 sets of PCs @ P 17‚500.00 each 175‚000.00 Air Condition (second hand including installation) 15‚000.00 Printer/Scanner 5‚000.00 Xerox Machine (rental/franchise only)
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marketing plan of Café de Coral. This report will have four major components namely marketing strategy‚ coordination of the marketing mix‚ action plan‚ and control. Under the marketing strategy are the four essential elements of the marketing mix such as product‚ pricing‚ place‚ and promotion‚ each of which will include a detailed discussion on the relevant strategies. Café de Coral is the leading fast food brand in Hong Kong. With its average of 300‚000 consumers being served daily‚ Café de Coral is
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