needs assessment Submitted To DR. Shoaib Ahmed Professor‚ Scholl of Business Independent University of Bangladesh Submitted By: Tahmina Akter Id:1310033 Date: 20/10/2014 Scenario (1): Your CEO is concerned about sexual harassment in the workforce. The present course is outdated due to court rulings. As a result‚ a consultant is engaged to revise the existing harassment awareness program for all the employees. Context analysis: The company CEO is decided that there should be an intervention
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There are a few marketing elements that can bring richness to the business which is competitive advantages‚ brand loyalty and brand positioning. The first marketing elements that brings richness to the business are competitive advantages. It enables a business organization to thrive. Competitive advantages is the objectives of strategy and it is the combination of elements in the business model which allow a business to better satisfy the needs in its environment‚ earning economic rents in the process
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Express Tax Services Marketing Plan Group E Executive Summary 4 2.0 Situation Analysis 4 2.1 Market Summary 5 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.2 SWOT Analysis 8 2.3 Competition 9 2.4 Product Offering 10 2.5 Keys to Success 11 2.6 Critical Issues 11 3.0 Market Strategy 11 3.1 Mission 11 3.2 Marketing Objectives 12 3.3 Financial Objectives
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Problem: Preparing a marketing plan for HP Laptop as a business product 1. About HP: A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer‚ including a display‚ a keyboard‚ a pointing device (a touchpad‚ also known as a track pad‚ and/or a pointing stick) and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter‚ and can be used away from an outlet using a rechargeable battery. A
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Mitchell Wakeham Product Development Manager Microsoft Limited 1 Microsoft Way‚ Redmond WA 6327‚ Australia August 26th‚ 2013 Johnathan Knox Chief Executive Officer Microsoft Limited 1 Microsoft Way‚ Redmond WA 6327‚ Australia Dear Mr Knox‚ As requested‚ please find enclosed the report identifying opportunities in the 16-36 year old male gamers market for expanding our Xbox product line. The purpose of this report is to first present emerging trends in the electronic gaming platform
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Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions‚ services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV‚ leaflets and Radio. CWOA inform their customers about
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Thomas Money Service Incorporated Business Analysis Leslie (Scott) McCrory ECO/561 Economics March 14‚ 2011 Facilitator David Francom Thomas Money Service Incorporated Business Analysis Executive Summary Thomas Money Service Incorporated is a consumer finance company‚ and conducted business successfully for 71 years. The organizations primary financing services pertained to commercial real estate and business loans. In 1946‚ the company decided to incorporate a subsidiary business to manufacture
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Assignment 5.1: How the Coca-Cola Company Markets its Products and Services Grace Little Jones International University/ BBA101 How the Coca-Cola Company Markets its Products and Services In general‚ Coca-Cola beverages are for all consumers; however‚ there are some brands that target specific consumers. The target market has been defined as multi-cultural youth of age 13 - 24. The Coca-Cola Company ’s people say "Coca-Cola Company will target multi cultural youth by identifying common youth
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Thomas Money Service Business Proposal Thomas Money Service Inc. established in 1940 with the intent of providing small loans for household needs. The success of the company has led them to expand their services which include business loans‚ business acquisition financing‚ and commercial real estate loans. In 1946 Thomas merged with a company that specialized in equipment financing called Future Growth Inc. This merger‚ although was a risky move was a proven success for The company as they became
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4.2 UNDERSTAND MARKET TARGETING Market targeting is a process of identifying groups of consumers who are highly likely to purchase a specific good or service. Businesses of all sizes engage are some form of this marketing essential as part of their efforts to secure and maintain customers. 4.3.1 DEFINE MARKET TARGETING Target Marketing – the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. After evaluating different
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