2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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ARTICLE Do You Need a New Product-Development Strategy? Aligning Process With Context There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. Alan MacCormack‚ William Crandall‚ Paul Henderson‚ and Peter Toft OVERVIEW: Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy
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issues (both pro and con) with using the Gaps Model of Service Quality to understand and manage service quality? Servicers in the markets always face the challenge from the judgment of service quality by customers. Service quality‚ generally is taken satisfy customers into account‚ so that it is a critical factor from the perceptions of customer. It is the primary goal to providing a high quality service and customer satisfaction of the service industry currently (Huang‚ Huang & Chen 2003). According
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a triple whammy of increased demand‚ rising costs and an unprecedented fall in income. The current economic conditions create uncertainty for the organisation over funding streams and we already know that the Charity is facing cuts in 2012-13. Context and Rationale Main forces currently having an impact on the Charity stem from the severe austerity measures put in place by the coalition government as these have greatly impacted upon public sector funding. The Charity‚ similar to other organisations
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Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
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Unit 245 – Understand the context of supporting individuals with learning disabilities. 1.1 a) Human Rights act 1998 b) Equality act 2010 c) Disability discrimination act 1995 d) Mental Capacity act 2005 1.2 a) Improved the standards of care given to individuals with a learning disability‚ it gave individuals the right to life‚ right to privacy and the right not to be subjected to degrading or inhuman treatment. b) Protects the rights of individuals and promotes
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PRP to link individual performance to business objectives and gain commitment. Strategic Alignment Business strategy is a key driver for organisations in the private sector as it provides them with competitive advantage‚ therefore they have the need to retain and motivate employees to perform against their objectives. The public sector‚ on the other hand‚ has the need to align staff commitment to deliver local government agendas. In order for the business strategy to be effective employers need
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
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Computer System in the Context of Retail Business Anthony Wu 11CS2 Today‚ retailing businesses have to had up to date technology in order to be successful. Accurate‚ efficient communication sending and receiving can affect the business. So it is very important that to have the latest technology such as computers and networks. Retailing on a local and global scale can also affect how successful is the business. Locally‚ efficient networking that retailing businesses had allow customers purchase
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