STRATEGIC MARKETING MASTER ERICK SUÁREZ DOMINGUEZ Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE CLASSICAL YEARS (1910 -1950) l Development of new concepts and issues (e.g.‚ product differentiation‚ and issues in advertising‚ pricing and distribution) l The strategic objective: budgeting and control. Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE MANAGERIAL YEARS (1951-69)
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INTRODUCTION The purpose of our educational tour is to expose students in actual industries‚ manufacturing companies in order to acquire knowledge‚ opportunities‚ experience rather than sitting alone in a four corner classroom. The site visit location was Villar Foundation (Organic Herbal Garden‚ Factory of garbage chairs‚ Coconet coir and Peat Enterprise‚ The water Hyacinth Weaving Enterprise) Lola Corazon Leisure Farm‚ Hansa Toys and Azucarera de Tarlac. The waste plastic factory was our first
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TABLE OF CONTENTS TITLE PACE ACKNOWLEDGEMENT DEDICATION TABLE OF CONTENTS Chapter I: INTRODUCTION AND ITS BACKGROUND Introduction Background of the Study Chapter II: RELATED LITERATURE OF THE STUDY Chapter III: PROBLEM DEFINITION General Problem Specific Problem Chapter IV: OBJECTIVES OF THE STUDY General Objectives Specific Objectives Chapter V: STRUCTURED ANALYSIS Description of the Proposed System Context Diagram of the Proposed System Data Flow
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DECISION MAKING INTRODUCTION The performance of contracting any firm or an organization is firmly bounded to the quality of operational decisions at the strategic level. Business intelligence (BI) software is applied at three different levels in the enterprise: strategic‚ tactical and operational. At the strategic level‚ BI provides performance metrics to management and executives‚ often in conjunction with a formal management methodology such as Balanced Scorecard or Six Sigma. Strategic business
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TOUR CEBU-BOHOL TRIP A few months ago‚ on September 25 to 30‚ 2010‚ we‚ the students of the STI College of Cotabato‚ had an educational tour of Cebu and Bohol‚ both of which are major tourist spots of the country. The given activity was prepared and realized with the purpose of exposing us to two of the most visited places in the Philippines—to let us experience and see for ourselves the feel of the dynamic tourism there and to know about the current trends regarding the field of hotel and
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The tour to the USST NATIONAL SCIENCE PARK Today‚ we go to the USST national science park. Through the presentation made by the staff‚ we know the science park basically. National Science Park is founded by USST‚ Yangpu district government and Shanghai Association for Science &Technology. The science park’s purpose is to develop modern servicing business and advanced manufacture industry. It has three core functions: technology transfer ‚ entrepreneur incubator‚ and service platform. Its industry
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Explain why strategic analysis is necessary in the process of developing an appropriate strategy. Identify tools that are available to examine the external environment and discuss how and why they are used. Introduction Strategy is a high level plan in which to achieve one or more goals under conditions of uncertainty. It is very important because resources available to achieve these goals are usually limited. Strategy is often the difference between mediocrity
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1 Understand organisational structures 1.1 Explain the differences between the private sector‚ public sector and voluntary sector A private sector is usually composed of organisations which are privately owned and not part of a government; whereas a public sector is composed of organisations that are owned by the government and voluntary sectors are composed of individuals of who seek help in charitable activities. Private sectors include corporations such as partnerships and charities‚ like the
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Program Name: Ocean Tours Trip Selection ’ Author: Fernando Fresnillo ’ Date: 03/09/2012 ’ Purpose: The Ocean Tours Trip Selection application determines the ’ ocean tours available and calculates the cost of the tour. Option Strict On Public Class frmTours ’ Class variables Private _intTwoHours As Integer = 2 Private _intThreeHours As Integer = 3 Private _intFourHours As Integer = 4 Private _intEightHours As Integer = 8 Private
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Tour en el Histórico Fuerte de Santiago Fort Santiago is part of the walled city in Manila called Intramuros. José Rizal‚ our national hero‚ was imprisoned in the fort before his execution in 1896. But who would have thought that every piece of these Hispanic stones witnessed one great event in the Philippine history. Now‚ let’s walk into one of the oldest Hispanic stone fortress in the country… It was built in 1571‚ on the site of the native settlement of Raja Soliman. First Fort was a palisaded
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