Report on the tourism industry in the service sector. This report is going to focus upon the tourism industry within the service sector‚ looking at‚ the tourism product‚ the business operations cycle‚ the service concept‚ and then the idea of the service concept will be applied to the tourist attraction Alton towers. Section 1 : The key differences between a tourism product and a manufactured product. The tourism product is defined by many as an intangible product to the customer‚ a service/ experience
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Table of Contents 1.1 Explain the various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro environmental components 4 Macro environmental components 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose
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Table of Content: 1.0 Introduction………………………………………………………...3 2.0 Marketing Strategies: 2.1 Products………………………………………………………………………….5 2.2 Promotion……………………………………………………………………......5 2.3 Price………………………………………………………………………………7 2.4 Place………………………………………………………………………………8 3.0 Competitor analysis………………………………………………....9 4.0 Conclusion………………………………………………………….11 5.0 References…………………………………………………………..12 1.0 Introduction: Samsung Group is a Korean company for electronic products in different areas and some
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Introduction – I’m a newly appointed marketing manager‚ I am required to carry out a market environment situation analysis. 2.1 Micro – Some of these factors are connected with the company and affect the business. These factors have an massive impact on businesses and if not taken care of‚ it could destroy a business. A few examples of micro environments are customers‚ trade unions and banks. Micro Internals – Micro internal factors are that factors that can be controlled such as capital
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respondents. A. Nature of Research Statement of the problem Are the LPU Tourism Students satisfied with the tourism uniforms bought from LPU based on affordability‚ comfort‚ quality and availability? Scope and limitations This study seeks to find out the over-all satisfaction of the LPU tourism students on the tourism bought in LPU. Thus‚ the locales of this study are Lyceum of the Philippines University- Manila Tourism students of Academic year 2014-2015. Significance of the Study This research
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Disadvantages of private/public sector partnership. Introduction The effective management of tourism at destination level can only truly be achieved through partnership‚ due to the number and complexity of stakeholders. For a long time‚ national and local governments have talked about partnership as a means to increase joined-up thinking and public/private sector involvement. The tourism sector‚ because of the nature of the work in engaging the private sector and working across boundaries‚ was
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Callem Moore This is to show how trends and factors currently effect the travel and tourism sector. Trends This trend is only due to the poor exchange rates‚ in 2009 the pound (GBP) was very weak against the Euro; the exchange rate was at 1.1 Euros to £1 and this was significant compared to the rates before at 1.5/1.4 to £1‚ this hindered peoples spending on attractions‚ eating establishments‚ hire cars‚ transport and hotels‚ these low exchange rates were affecting behaviour of tourists
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understanding and skills required to promote the professional duty to maintain the currency of knowledge and skills and the need to continually reflect on and improve practice. 1. Understand principles of professional development 1.1 Explain the importance of continually improving knowledge and practice An important principle of CPD is that it includes much more than going on courses. All organisations need to develop a learning culture with work based learning at the heart of this. Continual professional
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(Cyprus) and one developing (Greece) in the European travel market. Developing destination: Greece Greece is also known as Hellenic Republic‚ the first country in Europe to advance civilization‚ Greece is one of the most visited country in Europe locate in southern Europe near Albania‚ Turkey‚ Bulgaria‚ and Rep. Macedonia. Greece is the home of the Olympic Game; Olympic game is popular in Greece‚ also across the world. People love to travel there because of the sport facilities; in 2004 Greece
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little shopping effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____
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