Unit 1 UK Travel and Tourism Sector Three main types of tourism: Domestic tourism Domestic tourism is travelling in your own country for tourist purposes. For example a British couple going on a holiday in Brighton is domestic tourism. Organisations involved in domestic tourism are airlines such as Easy Jet and British Airways which often do discounts on domestic flights‚ also tour operators such as Contiki and Thomas Cook which are offering domestic holidays. Outbound tourism Outbound
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The three main types of tourism Domestic tourism Domestic tourists are people who take holidays in their own country. For example Mr and Mrs McBride from Blackburn are going to take a weekend break to Blackpool for two nights to celebrate their anniversary. Inbound/incoming tourism Inbound tourists are people who come from other countries to the UK. For example Mr Smith and his two kids came from Florida to visit their Grandma in Blackburn for two weeks. Outbound tourism Outbound tourists are
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author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about the business in terms of customer
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Unit 3 - Introduction to Marketing P1 – Describe the concept and principles of marketing. In this task I have been asked to write about what is marketing principles and concepts‚ and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational
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2008 Travel and Tourism GCE AS and A Travel & Tourism Teachers’ Guide 1 Contents GCE AS and A Level Travel and Tourism Teachers’ Guide (03/09/10) Page 1. Introduction 1.1 - Rationale 1.2 - Overview of New Specification Support for Teachers 2.1 - Resources 2.2 - NGfL Cymru 2.3 - Websites Unit Guides AS 3.1 - Unit 1 : Introducing Travel and Tourism 3.2 - Unit 2 : Investigating Tourism Destinations 3.3 - Unit 3 : Marketing in Travel and Tourism 3.4 - Unit 4 : Working with customers in Travel and
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UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry‚ providing a sound basis for further study. You will find out about the nature of the industry‚ its size and scale‚ and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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P1 Marketing - Concepts and Principles Marketing Marketing is a fragmentary procedure of preparation and executing the marketing mix (product‚ price‚ place‚ promotion) for product services or notes to make exchange between persons and organizations. The managing process in charge for identifying‚ anticipating and satisfying customer requires profits. The product theory is based on the idea that customer’s will select lower priced products that be willingly available. The selling
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Running Head: TRAVEL AND TOURISM Travel and Tourism [Name of the writer] [Name of the institution] Abstract This study aims tо explore thе motivations fоr tourists’ choice оf diverse tourism environments іn а Third ’World country‚ Nigeria. Results obtained from а questionnaire survey оf 376 tourists randomly sampled from seven tourism destinations іn Nigeria show that thе most prominent motivations fоr tourist destination choice are self-actualization іn an appreciative‚ educational or cultural
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Unit 1- Task 3 Interrelationships in Travel and Tourism Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels‚ insurance companies‚ company picks up on arrival‚ Thomas cook wouldn’t make any profits‚ as customers wouldn’t want to book a holiday with a company who
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