"Understand the concepts and principles of marketing in the travel and tourism sector" Essays and Research Papers

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    Unit 6: Preparing for Employment in Travel & Tourism Task 2: CAREER FACTFILE: JOB OPPORTUNITIES IN THE TRAVEL AND TOURISM SECTOR Job Title 1: Airline Pilot Job Title 2: Cabin Crew Job role Airline pilots are responsible for flying passengers and/or cargo on long or short-haul flights for leisure‚ business or commercial purposes. Air cabin crew members make sure that airline passengers have a comfortable‚ safe and pleasant flight. Air cabin crew member must be polite‚ well-spoken

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    Depicting practices that are consistent with the Societal Marketing concept and two examples of business practices that contradict this concept . Explain your choices? Societal Marketing Concept: The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumer’s wants‚ company’s requirements‚ and society’s long-term interests. It is closely linked with the principles of corporate social responsibility and of sustainable

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    Tourism Marketing Develop Marketing strategy for Tanzania TABLE OF CONTENTS 1. Introduction 3 2. Methodology 3 3. Findings 3 4. Discussion 3 5. Conclusions 7 6. Recommendations 7 7. Bibliography 8 1. INTRODUCTION The scope of this report is to assess the Tanzania’s Tourism Board marketing strategies‚ giving a guide of what

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    Economic Principle | Marketing Principle | Form Utility | | | | | | | | | | Utility is a term used by economists to describe the measurement of "useful-ness" that a consumer obtains from any good. Utility may measure how much one enjoys a movie‚ or the sense of security one gets from buying a deadbolt. The utility of any object or circumstance can be considered. Some examples include the utility from eating an apple‚ from living in a certain house‚ from voting for a specific candidate

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    BTEC National Travel and Tourism 2007 Unit 1 Assignment – Investigating Travel and Tourism Introduction This assignment is made up of a number of tasks which‚ when successfully completed‚ are designed to give you sufficient evidence to meet the Pass (P)‚ Merit (M) and Distinction (D) grading criteria for the unit. If you have carried out the activities and read the case studies throughout this unit in the accompanying textbook‚ you will already have done a lot of work towards completing the

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    Recently‚ a friend showed me the results of a survey of employees around the world. When it comes to what motivate staff to give their best at work‚ the following Top 10 motivating factors were identified: Appreciation or recognition for a job well done Being in the know about company matters An understanding attitude from the management Job security Good wages Interesting work Career advancement opportunities Loyalty from management Good working conditions

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    Strategic Marketing Plan Table of contents 1. Executive summary………………………………………………………………………..1 2. Mission statement………………………………………………………………………….2 3. Goals and objectives……………………………………………………………………….2 4. Market segmentation strategy ……………………………………………………….3 4.1 Demographic segment………………………………………………………………………………………..3 4.2 Psychographic segment………………………………………………………………………………………5 5. Positioning strategy………………………………………………………………………..6 5.1 Identify possible competitive advantage……………………………………………………………

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    P1 Domestic Tourism Is when you usually take a short holiday/short break in your own country. So for someone living in the UK‚ it means they will travel anywhere in the UK. So for example a tourist living in the UK might visit go to Madame Tussauds‚ BlackPool Tower‚ North Pier‚ Blackpool Zoo and more. Outbound tourism is when a tourist living in the UK visits another country. So like if a tourist was living in the UK‚ they might travel to France‚ and visit The Eiffel Tower‚ Disney Land‚ Futuroscope

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    impact of the Internet on travel agencies Rob Law Kenith Leung and James Wong The authors Rob Law‚ Kenith Leung and James Wong are all Faculty Members in the School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong. Keywords Leisure activities‚ International travelTourism‚ Internet‚ Online databases‚ Hong Kong Abstract This paper examines tourist perceptions of the potential for the elimination of travel agencies in the presence

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    SCH52: Promote professional development Unit Ref L/602/2578 1. Understand principles of professional development 1.3 Compare the use of different sources and systems of support for professional development There are many types of systems and support formats for professional development. A thorough induction from the beginning of employment or placement can highlight possible future training requirements and the staff handbook with policies and procedures can be issued. Once an induction is

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