Course Principles of Marketing Test Week 2 Quiz 1 Started 1/18/14 2:32 PM Submitted 1/18/14 3:19 PM Status Completed Attempt Score 21 out of 30 points Time Elapsed 47 minutes out of 1 hour. Instructions This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz. Question 1 3 out of 3 points Correct Customer relationship management (CRM) begins its focus on customers with Answer Selected Answer:
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Maharashtra Tourism 1. Executive Summary Indian economy is growing and Tourism’s contribution to the economy is increasing since few year. Maharashtra as a state has immense to offer in support for the growing tourism industry; however its potential remains largely untapped. The reason for this are:- • Lack of Product/Site promotions • Lack of products for the “Most Visit” and “Most Spend” segments of India tourist • Lack of Coherent marketing of the various offering and creating pull for
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[pic] HND BUSINESS MANAGEMENT Module Study Guide: Unit 4: Marketing Principles Academic Year: 2012/13 [pic] [pic] School: IT & Business Faculty: Business and Financial Management Director of studies: Faisal Shahzad Malik Asst Director of studies: Chandika Bhatta Course Leader: George Reginald Anokye Lecturer: Muhammad A. Tabassum Date of approval:
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1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better
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VISITBRITAIN Contents Overview 3 1.0 Examine the importance of marketing within the company and consider the part it has played in the overall success of the company 3 2.0 Critically analyse the strategies adopted by the company in recent years (focusing on STP‚ product/market development‚ and competitive positioning) 4 2.1 Segmentation‚ targeting and positioning. 4 2.1.1 Geographic segmentation 4 2.1.2 Psychographic
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GLOBAL SWOT ANALYSIS A report produced for TOUREG Project‚ Deliverable D.2.1 by the Department of Tourism Management of the Alexander Technological Educational Institute of Thessaloniki‚ Greece and the Technical University of Crete‚ Greece Research Team‚ A.T.E.I Thessalonikis Spyridon Avdimiotis‚ MBA Christina Bonarou‚ PhD Athanasios Dermetzopoulos‚ MSc Ioannis Karamanidis‚ PhD Thomas Mavrodontis‚ PhD Research Team‚ T.U.C. Vassilios Kelessidis Elisavet Kalonaki
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paper trail. As an Assessor I assess a Candidate/Student then someone {IV OR EV} then checks my assessment decision. This is called THE QUALITY ASSURANCE SYSTEM. When I am audited as an experienced Assessor I need to be able to demonstrate that I understand Quality Assurance. I have to be able to write effective assessment plans. 4. WRITE EFFECTIVE ASSESSMENT PLANS= Example: “ I have met with blah blah blah and she/he has said she/he wants to do a shampoo & blow dry & a semi-permanent next
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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like
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Course Title : Principles of Marketing Course Code : MKT 201 Offered to : Students of under-graduate Program (All Discipline) CrHrs : 3 Introduction: This is a basic concept development course regarding Marketing. It rotates mostly around the theories and concepts of Marketing with a lot of Industry and relevant examples to signify the importance of Marketing for each and every type of business. Objective: The objective of the course is to provide students basic concepts of the subject
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CHAPTER VI Tourism Distribution Channel Objectives: 1. Define the meaning of tourism distribution channel 2. Discuss the types of travel intermediaries 3. Describe the functions of specialty intermediaries 4. Be acquainted with the distribution channels 5. Understand the relation of distribution to marketing 6. Be aware of the distribution strategies Pre-Test INSTRUCTION: Write TRUE if the statement is correct and FALSE if the statement is incorrect on the space provided before each number. _____1
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