------------------------------------------------- Tourism and Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international tourist arrivals beat all expectations in exceeding 800 millions and achieving an all-time record. Although world tourism growth was moderate
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Rural Tourism concept and definition for the Oku Sub-Division In current world‚ the rural and its development is considering as a phenomena for new break‚ scene‚ scenery‚ environmental richness and its promotion and increasingly regarded as an imperative element. Historical monuments‚ edifices‚ traditional rural mores‚ customs and the social order are being paid more attention. Universally‚ in some more reachable rural regions‚ there has been incursion of population; often the people are despondent
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this occasion‚ I would like to speech on the topic of travel and tourism in India. As we all know that our country is one of the oldest countries of the world. It is full of attractive historical places‚ heritage sites‚ charming tourism places including mysterious places in various Indian cities which make India famous for travel and tourism all over the world. People from all across the world come to see beautiful places in India and love to travel here. They go back to their country and write stories
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School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa‚ Ethiopia ADDIS ABABA UNIVERSITY
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the prestige of Abu Dhabi as a centre of hospitality between East and West. Eithad Airways has received a range of awards that reflect its position as the leading premium airline brand in the world‚ including ‘World’s Leading Airline’ at the World Travel Awards in 2009‚ 2010 and 2011. Eithad had tripled their profit ‘The Eithad airline‚ which will mark its first full decade of operations this year‚ said profits had tripled from $14m in 2011 to $42m last year‚ a success the chief executive‚ James
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Marketing Princliples : Word Count : 6138. Index : Introduction : 1‚ What is marketing principles –Definition and concept. 2. Marketing Strategy- Definition and importance. 3. Marketing Plan and it’s contents. 4. Example of writing marketing report. ( NIVEA FOR MEN ) 5.Five years planning – Explanation and it’s components. 5. Sample five years strategic marketing report. ( imaginary company- Global Tourism (UK)Ltd.) 6. Marketing orientation- definition. Advantage and
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Paper Tourism marketing information and destination image management Arturo Molina1*‚ Mar Gómez1 and David Martín-Consuegra2 1 Department of Marketing‚ University of Castilla-La Mancha‚ Cobertizo San Pedro Mártir s/n. 45071 Toledo‚ Spain. 2 Department of Marketing‚ University of Castilla-La Mancha‚ Ronda de Toledo s/n. 13071 Ciudad Real‚ Spain. Accepted 25 March‚ 2010 Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information
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