popular. It was known that adMart brought the trend of Internet selling. The two main supermarket became aware the fresh shop and the innovative selling method. They knew that adMart would be one of their enemies‚ therefore they started their new marketing strategies to snipe this fresh shop. Wellcome and PARKnSHOP made use of their capital‚ they set up their own delivery line and aimed at sharing the market of Internet selling. Besides‚ they offered their customers some premium‚ like offering free
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Extended Essay Planning (brainstorm) Topic Question : what are the significant factors for a fashion brand survive in the market? HEAD : In the very first paragraph‚ i’m going to introduce what my topic is about‚ in which regions am I going to research and what my aim is. Then i’m going to extend the range of my research question and bring it to the next level‚ which can analyzed by the information from fashion brands‚ marketings and businesses. Fashion forecasting Trends picked up by press
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Contents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13
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Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
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CHAPTER – I INTRODUCTION Introduction to marketing: Every economic system has its own marketing system‚ in this competitive era and technological development requires a particular marketing system. In this word market there is a set up rules and regulations for exchanging goods and services. Marketing is an economic process by means of which goods and services are exchanged and their values determined in terms of money prices. It is that phase of business activity through which human wants are
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Table of contents Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks
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1. When ATE began to diversify its business‚ discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all‚ when we are discussing the marketing mix of ATE‚ we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify their business 1982 and the year after that‚ John Wilson
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Extended Definition {To explain a new term or phrase} It is unfortunate that homosexuality is so looked down upon in our time and age. The definition “homophobia” was coined to describe a fear of homosexuals. However‚ the word is not used in the terminology it is meant to be used. I do not believe that people legitimately fear homosexuals as much as they are intolerant towards them. It is fear of abnormality that drives people to homophobia. In the 1970’s‚ George Weinberg coined the term
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EXTENDED ESSAY THE CRUCIBLE In this extended essay I will undertake a detailed analysis of some of the major themes in The Crucible by Arthur Miller. Hysteria and‚ the oppressive nature of society are all addressed by the playwright‚ However‚ the theme of the power struggle‚ principally‚ individuality vs society is paramount. I also wanted to discuss how relevant the themes and the characteristics in the crucible are in the real modern and social world. This vital theme dominates the play. In
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Products A Giorgio Armani boutique in Chicago. Giorgio Armani Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear‚ accessories‚ glasses‚ cosmetics‚ and perfumes. It is available only in Giorgio Armani boutiques‚ specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A"‚ forming a circle. Emporio Armani "Emporio" redirects here. For the Greek village of Emporio‚ see Halki (Greece). Emporio Armani store‚
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