| |KNOWLEDGE SPECIFICATION | |Particular Activity Planned to Assess relevant Units (s) : | |Candidate: |Assessor:
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2 Student: ___________________________________________________________________________ 1. 2. 3. 4. Prescription pharmaceuticals account for over half or more of drugstores annual sales. True False Walmart is classified as an off-price retailer. True False Supermarkets gain higher profit margins from private-label merchandise than national brands. True False Hispanics have significantly different shopping and eating patterns from those of the general population in the United States. True False
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Experiential retailing is an interdisciplinary and innovative concept that crosses the fields of merchandising and hospitality management. Merchandising and hospitality industries‚ two of the largest industries worldwide‚ are merging as a single-source business offering total consumption experiences‚ as illustrated by many restaurants and soft-goods retailers who capitalize on each other for incremental profit. Experiential retailing is viewed from five key concepts: experiential consumption‚ symbolic
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Journal of Retailing 85 (2‚ 2009) 129–144 Understanding Retail Managers’ Role in the Sales of Products and Services Todd J. Arnold a‚∗ ‚ Robert W. Palmatier b‚1 ‚ Dhruv Grewal c‚2 ‚ Arun Sharma d‚3 Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States b University of Washington‚ Seattle‚ WA 98195-3200‚ United States c Babson College‚ Malloy Hall‚ Babson Park‚ MA 02457‚ United States d Department of Marketing‚ University of Miami‚ Jenkins Room 521‚ Coral Gables
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1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns
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E-Retailing Retail is one of the more visible market sectors on the Web. In retail‚ merchants sell products and services directly to a buyer. E-retail‚ also called e-tail‚ occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers‚ however‚ operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent
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CHAPTER 11 Retailing and Wholesaling Previewing The Concepts: Chapter Objectives 1. Explain the roles of retailers and wholesalers in the distribution channel 2. Describe the major types of retailers and give examples of each 3. Describe the major types of wholesalers and give examples of each 4. Explain the marketing decisions facing retailers and wholesalers Just the Basics Chapter Overview This chapter is a continuation of the prior chapter on marketing channels; it provides
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Unit 301 Understanding the Principles & Practices of Assessment No Learning Outcomes Assessment Criteria Evidence Guidelines 1. Understand the principles and requirements of assessment. 1.1 Explain the functions of assessment in learning & development. The roles of: Initial assessment in identifying learner needs Formative assessment in tracking learner progress Summative assessment in assessing learner needs 1.2 Define the key concepts & principles of assessment. The following key
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retailers. Yet‚ unique Chinese cultural‚ business‚ and political environments have posed great challenges to transnational retailers operating in the Chinese market. Based on the fact that the localization strategy is critical for the success of retailing operations in China‚ it is necessary to diagnose localization blunders of transnational retailers. Therefore， the aim of the present study is to work out a high-level plan of successful localization strategies. By analyzing the status quo of Chinese
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• Read the following article: Dholakia‚ Zhoa and Dholakia (2005)‚ “Multichannel Retailing: A Case Study of Early Experiences”‚ Journal of Interactive Marketing‚ Vol. 19‚ 2; pp. 63 -75. • Prepare an individually authored paper of 1500 words. This paper should be a critical review of the article. • Please include: o An Introduction of your essay o A summary of the article where you identify the research background‚ research problem‚ research methodology and research findings. o A critique of
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