Olympic Rent-A-Car U.S.: Customer Loyalty Battles In response to Enterprise Rent-a-Car’s new customer loyalty rewards program‚ Laura Walkins‚ should follow the industry leader by adopting a dollar based reward system and focus on targeting business travellers. But in doing so Olympic needs to be careful not to enter into a price war with Enterprise. To avoid the risk of this happening‚ Olympic should look to diversify and differentiate their rewards program to steal a share of the business traveller
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Revisions to Improve Original Letter I have reviewed your response letter to Mrs. Smith’s concerns and it has come to my notice that your letter needs a bit of improvement. Below are my suggestions on how you can make the letter more effective in responding to Mrs. Smith concerns. Your letter is generally a form of business letter that is responding to a customer’s concern so it should follow the techniques of writing a professional business letter. In such a letter‚ the introduction part should
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2/11/14 MK 4813 Industry Analysis: Walmart Before Walmart was the powerhouse that it is today‚ the company or business had to analyze the industry it was pursuing to make sure it could achieve commercial success‚ learn how to operate within the industry‚ and most of all it had to discover a way in which it could gain a competitive advantage. Is the industry accessible; is it a realistic place for a new venture to enter? Walmart was entering the retail industry that did not have many discount
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Dear Mr. Sanders‚ Enclosed is the proposal of recommendations for selecting an appropriate laptop for your son to take to college. In my research‚ I will investigate the hardware requirements of the programs he will be required to run and consider that he needs a machine with enough power to run these programs both now and in the future. Issues such as battery life and wireless networking will be addressed. The direction your son chooses to pursue‚ academically‚ will be considered to ensure
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Date: 6-5-08 To: Julie Pennington Subject: Family Life in Morocco Memo You will soon be embarking on a five year business contract to open a branch of Lazlo’s in Casablanca‚ Morocco. I understand that you have all the information you need about Morocco’s economy‚ business environment and your target audience. I also understand that you will be taking your husband and 4 children along with you‚ so there are some important facts I thought you should know about Moroccan culture prior to your
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Active listening memo Sandra Stubbs HCA/230 April 5‚2012 Linda Widjaja Active listening memo To: All staff members Date: April 5‚ 20012 Subject: Active listening Good morning every one In an effort to improve communication within our office I have recently attended a conference where I have learned about active listening and its benefits. Active listening is also known as empathetic listening‚ this method of listening involves understanding the content of a message as well
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RUnning Head: IntraClean Interoffice memo IntraClean Interoffice Memo HRM 531/University of Phoenix March 29th 2010 interoffice memorandum to: First Level Management from: KK subject: cOMPANY pOLIcy date: [ 5/16/2010 ] cc: As you all know IntraClean will launch a media blitz to announce publicly its new strategy. In the past‚ IntraClean’s sales force focused primarily on demonstrating and selling product. IntraCleans new focus will be a solutions/service model. This service
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Team Leadership Memo Mgt/521 In accordance with the company’s initiative toward entering a new marketplace‚ I have been asked to create this memo. Recently‚ I have been paired into a team with the assignment to meet the goals and expectations of the company. I‚ Albert Johnson‚ will team with Anthony Buglisi‚ Yoshika Middlebrooks‚ Timothy Ray and Latesha Wilkinson in order to attain the goals assigned to our group. We share a lot of similarities‚ while at the same time‚ maintain a status of being
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To: Kathy Kudler From: Date: June 19‚ 2013 Subject: Market Research ------------------------------------------------- Thank you Kathy for allowing me to come in and assess your company and its marketing needs. I have looked over the marketing strategy that has been put in place and I would like to make a few suggestions to improve your overall cost‚ boost employee morale‚ and customer loyalty. Cooking Lesson Your company is aimed at attracting the customer who shops for the finer
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Evaluation Form for Project 3 (10 points) The Evaluation Form must be attached to your Project 3 submission. I will deduct .25 points if the Evaluation Form is not the first page of your submission. Please note that I deduct 2 points per day that a project is late. ------------------------------------------------------------------------------------------------------------------- Evaluation Form for Project 3 You gained points as follows: Effective introduction (1 point max): _____
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