1.0 Introduction The term hospitality is derived from the French word hospice. A famous hospice was the Hospice du Beaune in Beaune‚ France. This was a long-term hospital support through the generosity of the wealthy. When people are traveling it is nice for businesses providing service and provides them with hospitality. (Crystal I. et. al.‚ 2010) Hospitality industry consists of wide category of fields within service industry and travel industry. Service industry includes lodging‚ restaurant‚
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Exploring the hospitality industry CHAPTER 1 Characteristics of the hospitality industry - Hospitality businesses are open 365 days a year‚ 24 hours a day - Constant strive for outstanding guest satisfaction - leads to guest loyalty - leads to more profit - Services are mostly intangible - the product is for the guest’s use - not possession - only - Inseparability: - characteristic of services that makes them inseparable (1) from their means of production‚ and (2) from the customer’s experience of
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Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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Current issues in the hospitality industry Introduction: What are the main issues in hospitality industry? The issues were discussed at the last meeting of International Society __________(ISSC). Asking from the guest their shortage‚ they gave some problems necessary for them. Main part: Capital available‚ Emerging market‚ Technology‚ Travel permit residence. Capital available: Capital provides asset liquidity and enables the development of new hotels. Increasing institutional investment
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Table of content Table of content Introduction 1. Globalization and its definition 2. Globalization and Hospitality Industry 3. Challenges brought by Globalization 3.1 Globalizing marketing 3.2 Global promotion 3.3 Global advertising 3.4 Global e-marketing 3.5 Global pricing 3.6 Global ethics 4. Strategies and tends toward Globalization Conclusion References Introduction World maps define national boundaries‚ but those lines belay the increasingly clear nature of the global
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INTRODUCTION TO HOTEL MANAGEMENT IHM110 Week 2: Introduction to Hospitality Industry and the Origin of the Hotel IHM 110 Outline • Meaning and definition of Hospitality industry • The origin of the hotel • What service the industry provides and who it provides for • Characteristics of the hospitality industry IHM 110 What is the meaning of HOSPITALITY “The friendly reception and treatment of guest or stranger” ____________ “The act of kindness in welcoming and looking after the basic needs
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CHAPTER OVERVIEW Hospitality is one of the world’s most exciting and rewarding industries. If you choose it for your career‚ you will select from a wide variety of employers‚ locations‚ and daily job activities that can lead to your success and personal satisfaction. In this chapter‚ you will review some important ways in which the hospitality industry is unique. You will also learn the definition of accounting and how accounting helps managers like you use financial information to make good
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THE HOSPITALITY INDUSTRY AND YOU What is hospitality management.- Most people think the hospitality industry the usually think of hotels and restaurants . However the true meaning of hospitality is much broader means the reception end entertainment of guests ‚ visitors or strangers with liberality and good will. Hospitality not only includes hotels and restaurants but also refers to the other kinds of institutions that offer shelter food or both to people away from their homes. The hospitality
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2003; Enders and Sandler‚ 2002). In hospitality industry‚ concern regarding terrorism has been noticed since the mid-1980s‚ as cases of terrorism in tourism related sectors increased dramatically from 206 in 1972 to 3‚010 in 1985 (d’Amore and Anunza‚ 1986). Since then‚ security is seen as crucial (Pizam and Mansfeld‚ 1996) and is increasingly intensified especially after the tragic events on September 11‚ 2001 (Cohen‚ 2002). Terrorism in hospitality industry is continuously happening. Post the 9/11
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Organization‚ international tourism is expected to grow at an average of 4.1 percent though 2020‚ ending with a total of 1.6 billion tourists traveling worldwide.” [1] Therefore there are a lot of opportunities for the hospitality industry to improve. In these years‚ the hospitality industry had a huge improvement‚ and many top companies are looking for the new marketing in the emerging economies‚ such as Carlson‚ Hyatt‚ and Hilton. “Our Ambition 2015 strategy entails growing our hotel portfolio by at
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