113 – Business Ethics Research Paper 3/11/10 Unethical Issues in the Banking Industry Ethical issues in banking are currently receiving a great deal of attention‚ and those who manage these organizations seem to be under constant public scrutiny. This paper presents and discusses the certain ethical issues and concerns with banking managers. Suggestions for enhancing the degree of ethicalness in organizational practices and decision behaviors’ have also been attempted. Ethical issues in banking
Premium Ethics Business ethics
The Influence of Personality‚ Brand Personality‚ Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June‚ 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality
Premium Brand Brand management
Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
Premium Brand management Brand
Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
Premium Brand Brand management Branding
international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
Premium Brand Marketing Branding
Unethical Business Practice Most people would agree that the objective of most businesses is to make money in an honorable manner‚ and to conduct business in an ethical way. Well‚ not all businesses operate in an honorable and ethical manner. According to Lovelenna Rajeev‚ author of Ethical and Unethical Business Practice‚ “Business ethics are moral values and principles‚ that determine our conduct in the business world. It refers to the commercial activities‚ either with other business houses
Premium Business ethics Ethics
Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
Premium Brand
malls to refuse to hire the elvettes because it will be illegal based on discrimination if they refuse to hire them. I understand that the mall is advertising the brand name of Santa Claus and the customers want Santa Claus. It is unethical for them to disregard the elvettes just because they are female because they are selling the image of Santa Claus and if they look like Santa Claus then they should be accepted by the malls otherwise‚ they could refuse. Santa acted ethically by sending the female
Premium American films Economics Business ethics
International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
Premium Brand Branding Brand management
Peace and Social Justice” B) What are some of the things that have made Dr. Rath`s company unethical? While Dr. Rath believes that his theories and his vitamin products can cure aids‚ cancer and other major diseases‚ not everyone believes in them nor have they been scientifically standardized. On the opposite‚ many will argue that Dr. Rath`s organization and company have been illegal but also unethical. Dr. Rath tried to enter the market in many countries to promote his products. After reading
Premium Ethics Vitamin C Business ethics