"Unethical behavior and brand image" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Good Essays

    Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g

    Premium Brand management Brand Advertising

    • 1305 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Unethical

    • 523 Words
    • 3 Pages

    Unethical Research Arnuang Bullie RES/351 Jeff Duncan November 9‚ 2012 In this paper I will try and discuss the unethical business research conduct that has resulted in individuals or a firm being convicted‚ or at least tried for‚ this conduct. Some questions will be what were the inappropriate questions‚ what were the research results‚ and who was involved in the maintaining of the participants’ confidential information‚ and were there any acts involving the use of participant information

    Premium Ethics Human trafficking Prostitution

    • 523 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The Role of Leaders in Influencing Unethical Behavior in the Workplace Linda Klebe Treviño Michael E. Brown A fter years of focusing on explaining and predicting positive employee attitudes (e.g.‚ job satisfaction‚ employee commitment) and behaviors (e.g.‚ employee citizenship‚ work performance)‚ organizational behavior researchers have increasingly turned their attention to understanding what drives costly misconduct in organizations (Bennett & Robinson‚ 2000; Giacalone & Greenberg‚ 1997;

    Premium Leadership Ethics

    • 12791 Words
    • 52 Pages
    Powerful Essays
  • Good Essays

    A PROJECT REPORT ON - A STUDY ON PERCEPTION OF INVESTORS TOWARDS THE INSURANCE PRODUCTS WITH SPECIAL REFRENCE TO ICICI PRUDENTIAL LIFE INSURANCE . IN PARTIAL FULFILLEMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY ANUPAM KUMAR

    Free Insurance Financial services

    • 11041 Words
    • 45 Pages
    Good Essays
  • Satisfactory Essays

    Checkpoint 1 Impacts of Unethical Behavior The company that I researched for unethical practices is Tyco International; the nature of the controversy was the fraud and scandals that Tyco international has gone through. In 1999 the SEC began to analyze Tyco’s accounting practices do to the company was standing in 28 million dollars in debt. They were able to pinpoint many areas that were not adding up with the amounts money was being taken and there was really no good explanation. They found out

    Premium Dennis Kozlowski Corporate governance Tyco International

    • 374 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments‚ many of Coca-Cola’s controversial labor and business practices have been overlooked by many in the general public. However‚ more people are becoming aware of these disputes due

    Premium Trade union Coca-Cola Diet Coke

    • 517 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its total impression. Few would argue that consumers form impressions of brands‚ and that these

    Premium Brand Brand management Branding

    • 7474 Words
    • 30 Pages
    Good Essays
  • Powerful Essays

    Country of origin‚ consumer ’s Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer ’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today ’s business has resulted in unprecedented problems for manufacturers‚ marketers‚ and consumers (L. Y. Lin & Chen‚ 2006). The country of origin (where a product is made) touches both consumer evaluations of the product as well as the firm

    Premium Brand Brand management Graphic design

    • 5704 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    Effect on Unethical Behavior Article Analysis The Sarbanes-Oxley Act of 2002 was intended to improve corporate governance and increase the transparency of financial audits. The legislation also could have significant effects on the public accounting industry. Sarbanes-Oxley Act (SOX) of 2002 has requires companies to repeat the section 404-certification process annually and to review processes and controls for changes on a quarterly basis. The Act also promises to make important improvements in

    Premium Public Company Accounting Oversight Board Audit Internal control

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    REPORT ON Brand Image of ACC Cement in the Cement Industry SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO FACULTY OF MANAGEMENT (Punjabi University‚ Patiala) Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277 CHANDIGARH GROUP OF COLLEGES‚ GHARAUN 2010-2012 CERTIFICATE OF APPROVAL This is to certify that the project report entitled “Brand Image

    Premium Portland cement Cement

    • 10810 Words
    • 43 Pages
    Powerful Essays
Page 1 5 6 7 8 9 10 11 12 50