In 2006‚ Coca-Cola made headlines in the United Kingdom for being “banned from students’ union over unethical practices.” The students at Sussex University have decided that they can make a difference in exposing Coca-Cola for their unethical practices‚ unhealthy product‚ and the depletion of much needed ground water in rural Indian towns. They are not alone in believing that Coca-Cola contributes to the obesity of children; universities in the United States have also banned Coca-Cola‚ and a “quarter
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Consumer behavior is the how‚ what‚ when‚ and why people buy‚ a blending of psychology‚ sociology and economics. Attempting to understand a buyer ’s decision-making process both individually or in groups can at times be impossible. Understanding peoples wants and needs to transform those into marketing a product the consumer wants and needs is what product‚ price‚ promotion and place are all about. Defining Consumer Behavior Consumer behavior is defined by Hawkins et al. (2004): "As the study of
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UNETHICAL ISSUES STIRRED UP BY ALCOHOL COMPANIES The most severe and significant unethical act by Carlsberg is its marketing strategy. Over here‚ we will analyse and interpret a string of unethical marketing activities by Carlsberg. By definition‚ alcohol advertising is one-sided and presents alcohol consumption as a safe and problem-free practice‚ de-emphasizing the potential health risks and negative consequences. • Targeting the young drinkers In 2006‚ Carlsberg spent about US$2
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2.2.1 Impact on Stakeholders This kind of unethical way of branding to rip off the best sellers‚ employees will be directly affected in terms of creativity and the job performance. It is because Tesco branding could lead to all the employees to be less creativity towards their products and eventually lowered down the job performance badly (Gong‚ Huang & Farh‚ 2009). All the products they produced is almost similar to those bestselling brands‚ they just refer and create a similar one and label
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responsible to what a society has defined and regulated to be ethical or unethical behavior. Sexual harassment is one of the unethical conducts that a lecturer can conduct at a university. Sexual harassment is defined as any kind of sexual behavior that is welcome and/or inappropriate for the work place” (Cornell). This paper discusses the unethical behavior of a lecturer to students focusing on sexual harassment as unethical conduct at a university and how the principles and the ethical theories
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marketers deal with e-WOM and how do they conduct a viral marketing campaign that had credibility? Due to the rise in the Internet and social media and networking sites‚ e-WOM has increased greatly. Marketers have constantly checked on reviews about their company and products online. Marketers should be aware while conducting an e-WOM campaign and how they use the internet technology so that they do not portray a deceptive image. Viral marketing is one of the key parts to e-WOM. It looks at the strategy
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To what extent do companies need to make a proactive effort to collect and analyze data possible safety issues? They have to go all the way. I feel safety comes first no matter how much time is going to take you or cost you. They also need to pay attention to all the complaints because that one customer can make the difference instead of getting sued by 100 people. At the same time you are making sure that the customers life is secure and that there are no risks with your products. What mistakes
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MARKETING RRESEARCH Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as "the function that links the consumers‚ customers‚ and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate‚ refine‚ and evaluate marketing actions; monitor marketing
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how they mistreated their workers. But the region is brimming with countless numbers of factories operated by lesser known firms that Foxconn may not be the worst perpetrator. Human rights group China Labor Watch is trying to raise the issue of unethical labor practices at HEG Electronics‚ a major supplier for Samsung‚ Motorola and LG. According to the group‚ HEG Electronic has started employing underage workers (under 16 years of age) to work at its factory due to the high demand of the electronic
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Buying Behavior - Marketing to teenagers Name of Article Reviewed: Why Joe Camel and youth-targeted tobacco ads should be banned Source of Article: Culture Map Austin (Online) http://austin.culturemap.com/newsdetail/04-08-12-09-03-why-joe-camel-and-youth-targeted-tobacco-ads-should-be-banned/ Author: Jeffery Kreisberg Date: April 8‚ 2012 Article Summary: This article states that although only two percent of teenagers are smokers; fifty percent of tobacco companies marketing monies
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