QUESTION 1 a) Define the term “MARKETING” Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the
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Bibliography: Ethics. (2010). Retrieved from Debeersgroup: www.debeersgroup.com/ImageVaultFiles/id_646/cf_5/RTS10_Ethics_June_2011.PDF Institute‚ S. A. (2005). SOUTH AFRICA ’S DE BEERS: THE MOST UNETHICAL CORPORATION IN THE WORLD. Retrieved from ewtn: http://www.ewtn.com/library/business/antdebrs.htm Johnson‚ E. (2002‚ December 2). Blood Diamonds: The Conflict in Sierra Leone. Retrieved from Stanford: http://www.stanford.edu/class/e297a/Conflict%20in%20Sierra%20Leone
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Fail Pass Credit Distinction Max Mark Actual Mark Marketing environment Provides little or no description of the marketing environment and omits implications for the brand. Ignores or does not grasp the significance of information provided. Provides some description of the marketing environment and hints at implications for the brand. Takes into account all relevant information provided. Provides good description of the marketing environment and has good understanding of implications
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Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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Organizational behavior of Tesco Contents Introduction 3 TASK 1 3 1.1 Compare and contrast different organizational structures and cultures of Tesco 3 1.2 Impact on the performance of Tesco’s business activities 5 1.3 The factors that influence individual behavior at Tesco 6 TASK 2 6 2.1 Effectiveness of different leadership styles in Tesco PLC and Siemens AG 6 2.2 How organizational theory underpins the practice of management within Tesco PLC 8 2.3 Evaluate the
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CHAPTER 5 : Consumer Markets and Consumer Buyer Behavior Consumer Buyer Behavior • … buying behavior of final consumers - individuals and households who buy goods and services for personal consumption 2 Model of Consumer Behavior Marketing and Other Stimuli Buyer Responses Product Choice Brand Choice Dealer Choice Marketing • Product • Price • Place • Promotion Buyer’s “Black Box” Buyer Characteristics Other • Economic • Technological • Political • Cultural Buyer Decision
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MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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employed in. If an employee is in the sales or manufacturing industry‚ then Forced ranking may be effective because there is a clear output in terms of sales or quantity of outputs produced‚ thus employee needs to meet the target. For example‚ in marketing department‚ the force ranking might be a very effective way to rank an employee because they base on their sales. The higher sales would get the higher rank and also higher bonus. However‚ in R& D industry‚ forced ranking would not work well because
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Chapter 1 - The Field of Organizational Behavior Multiple Choice Questions 1. Pharmacia is an example of a company that: a. experienced culture clashes as a result of a merger. b. ignored technological advances to its harm. c. is a great employer in terms of human resources‚ but an unprofitable company. d. focused on balance sheets rather than human resources. Answer a Page 2 2. _____ is a structured social system consisting of groups and individuals working together to
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