EMG 20 Case Study No. 1 McDonald’s: Serving Fast Food around the World Ray Kroc opened the first McDonald’s restaurant in 1955 in the United States. He offered a limited menu of high quality; moderately priced food served fast spotless surroundings. McDonald’s QSC&V (quality‚ service‚ cleanliness‚ and value) was a hit. The chain expanded into every state in the nation. By 1983 it had more than 6‚000 restaurants in the United States‚ and by 1995 it had more than 18‚000 restaurants in 89 countries
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Choose an advertisement of your choice and write your comments according to the following guidelines: 1. What is the main message of the advertisement? (20 marks) The main message of the advertisement is to maintain sales by as follow:- a) To introduce a new product like the Bubur Ayam McD (McDonald’s Chicken Porridge) . b)To announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season
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1) Mishandling of customers goods and making way at times with some valuables: Baggage mishandling remains a large and growing headache for the industry‚ estimated in the billions of dollars for lost luggage claims and recovery service costs. The costs of passenger frustration are harder to nail down‚ but just as worrying. At times customer’s luggage is mishandled to the extent the customer has to discard the suitcase or the carton in which the goods were in
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If our world ever became like the one presented in the movie‚ “GATTACA”‚ I might go insane. I don’t think I would ever be able to accept the fact that babies would be treated as science projects or the latest toy‚ “customized to your own desire.” A parent that has the choice to enhance their child’s features‚ simply‚ should not. Beauty is undefined. A parent should love their child‚ no matter what their physical appearance‚ and accept whatever unique beauty God gave them. Selecting the traits of
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A soldier has an obligation to protect their country. If this is their top obligation‚ then under deontology torture can be justified. Some‚ however‚ may have an obligation to God. If this obligation out ranks the first then deontology would say that torture is not justified. Categorical imperative would not be followed by all people. There are people willing to commit torture‚ but would not want others committing torture. On the other hand‚ some people believe torture is wrong all around. They
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Article 1: Petition asks province to protect zoo animals a) Source: The Globe and Mail (http://www.theglobeandmail.com/news/canada/toronto/story/2012/09/17/toronto-marineland-petition.html) b) Date of newspaper: September 17th‚ 2012 c) Summary: This article is about some former employees who worked at Marineland and have filed a petition with 77‚000 names bringing awareness and urging the government to take immediate action to regulate zoos. Premier Dalton McGuinty recognizes the concerns behind
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Kay Lim Hung Professor Ortiz English Class 095-01 17 April 2013 The Right To Choose To Not Wear a Helmet Barry Millman wrote the article “ Motorcycle helmet law a no-brainer to both sides”‚ which expresses an argument from two different opinions about a controversial issue. The United States is known by the freedom‚ which is given to the entire citizens to express his or her own opinion. Therefor Americans will bring up their opinion toward any situation. Today the debate is among
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line 1 2 3 4 5 |Customer Satisfaction: Form Utility: [McDonald’s restaurant can satisfy the teenagers and elderly wants‚ because of teenagers like eating the fries and drinking coke for their meal and elderly like free for the re-filling tea or coffee in the morning. Also‚ there are many different sets of meal can be selected by the buyers and there are happy meals for the child which buy the meal and get the toy1. In today society‚ he is following the trend and selling the balance diet such
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Additionally‚ he found that the young monkeys felt safe while near their mothers. He did this by scaring and torturing these primates by hanging them upside down. However valid the Harry Harlow’s experiment were‚ I feel that these experiments were unethical. Introduction Anytime a person mentions Harry
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ANIMAL TESTING UNETHICAL Every year‚ millions of animals suffer and die in painful tests to determine the safety of cosmetics. products such as eye shadow and soap and many other household chemicals are tested on rabbits‚ rats‚ guinea pigs‚ dogs‚ and other animals‚ despite the fact that the test results don’t help prevent or treat human illness or injury‚ its illegal‚ and there are many other alternatives. Have you ever really put thought into what you buy? Probably not. Most of the time the consumer
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