MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT SAIM ANALYSIS OF TATA MOTORS LTD. Submitted to: Submitted by: Ms. Richa MBA 3rd Semester Akanksha Jain(05817003909) Govind Singh Bisht(06917003909) SESSION: 2010 - 2011 TECNIA INSTITUTE OF ADVANCED STUDIES Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ Affiliated To Guru Gobind Singh Indraprastha University‚ Delhi INSTITUTIONAL AREA‚ MADHUBAN CHOWK‚ ROHINI
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Unethical advertisement Submitted by: Fatima Nawaz 3538 BBA26 Examples of unethical advertisement on Pakistan’s electrical media. Vaseline healthy white lotion: In the add a news reporter faces problem in bringing news because she is not fair and has even skin tone. When she uses Vaseline lotion her skin becomes fair and gets even skin tone. When she goes in the public every man give her attention and after looking at her skin tone men give
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Tata Tea Ad Analysis Tata Tea “ Jaago Re” Ad Campaign Analysis Tata Tea Overview o Formed in 1983 from the erstwhile Tata Finlay Company‚ a joint venture company formed in 1964‚ Tata Tea Limited is a group Company of TATA Group. Positioning in the market o Tata Tea announced a new chapter in its evolution by unfolding an innovative positioning and presentation of its largest tea brand – Tata Tea. o The brand shifted its positioning from a brand
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AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited‚ formerly known as TELCO (TATA Engineering and Locomotive Company)‚ was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India’s largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and
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Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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Article 1: Petition asks province to protect zoo animals a) Source: The Globe and Mail (http://www.theglobeandmail.com/news/canada/toronto/story/2012/09/17/toronto-marineland-petition.html) b) Date of newspaper: September 17th‚ 2012 c) Summary: This article is about some former employees who worked at Marineland and have filed a petition with 77‚000 names bringing awareness and urging the government to take immediate action to regulate zoos. Premier Dalton McGuinty recognizes the concerns behind
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Tobacco Giant ’s Unethical Research Throughout history many industries manage to be successful enterprises‚ recreational substances like alcohol and tobacco have been under scrutiny in modern times. The detrimental impact on the health of our society has become a matter of concern of our government. Tobacco is responsible for more than six million each year. World Health Organization (2012) The origin of tobacco is ancient it is believed to have begun growing in the America’s in 6000 BCE. Borio
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Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also
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