Assignment On Research Proposal to measure the brand equity of Virgin Company in Bangladesh Course Title Business Research Course Code BUS 418 Submitted to Md. Rabiul Kabir Assistant Professor Dept. of BBA Stamford University Bangladesh Submitted by Mahamuda Jahan Chowdhury BBA 03912538 Kazi Fahmida BBA 03912534 Shammi Akter BBA 03912565 Fatema Nur BBA 03912566 Shamima Rahman BBA 03912729 Batch: 39 (E) Submission date: 01/03/2011
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RESEARCH METHODOLOGY Research Question – What is consumer attitude towards Indian and MNC’s electrical and electronic products? SUBMITTED BY: Kamaljeet Kaur Sidhu BLR1208032003 SUBMITTED ON: 20th Nov‚ 2012 INDIAN SCHOOL OF BUSINESS AND COMPUTING‚ BANGALORE SESSION – 2012-13 TABLE OF CONTENTS EXECUTIVE SUMMARY …………………………………………………………….. 3 INTRODUCTION ……………………………………………………………………… 3 OBJECTIVE …………………………………………………………………………..... 4 LITERATURE REVIEW ………………………………………………………………. 4-5 METHODOLOGY
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The Price of Unethical Behavior The Price of Unethical Behavior Tyco International as a whole was no different any other company in that it contained a chief executive officer (CEO) that wanted to achieve success. But at some point that success turned into greed. Dennis Kozlowski began working for Tyco in 1975 and was named the CEO in 1992. Kozlowski had a reputation for being aggressive in his field and during his tenure at Tyco was named one of the “Top 25 Managers of the Year” and became
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for a last ten-five years literature * key word(s) searching in present I used words such as ‘Globalization”‚ “Sustainability‚ etc. * refining the search on stakeholder theory. I selected articles from journals in ABS (Association of Business Schools) list rated level “3” and “4” only. (ABS‚2012) During this log I passed some stages: * search literature on the stakeholder theory * review the literature * select articles Google Scholar Thus‚ my search began with a preference
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Unethical Marketing and its Consequences By Jose Gonzalez Dr. Henry Roehrich Park University MK351 26 January 2014 Outline Purpose Statement: To provide an understanding what constitutes ethics in marketing‚ what are some of the laws and code of ethics that protect unethical practices‚ and provide some examples of unethical behavior in marketing and their consequences? I. What constitutes ethics in marketing? A. Definition of marketing ethics II. What are some of the
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Online Retail Marketing Cristina Haile Western Governors University Business Research & Writing Marc Marketing Consulting Firm February 10‚ 2011 Table of Contents Executive Summary……………………………………………………………………………... 3 Advantages of Online Marketing…………………………………………………………….. 4 - 5 Disadvantages of Online Marketing………………………………………………………….. 5 - 6 Potential Impact of Online Sales for Company………………………………………………. 7 Requirements for a successful Online Market Campaign……………………………………
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of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. 2.1 State the purpose of the business research. 2.2 Develop appropriate research questions and hypotheses. 2.3 Identify dependent and independent variables in business research. Introduction In this paper I will discuss the business research process
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Current Events in Business Research Rafael Caraballo RES/351 17 December 2012 This essay will review the company work procedure that my agency has enacted. I will describe how General Services Administration functions. I will explain briefly the studies done at General Services Administration on product procurements.General Services Administration looks at is location. General Services Administration has to decide which site is better suited for establishing a depot
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important business decision and its adverse downstream consequences. ETHICAL FAILURE BY SAMSUNG Samsung Electronic one of the largest multi-billion dollar corporations in the world recently found itself on the wrong side of ethical behaviour. In 2010 Samsung Electronic exceeded the $150bn mark in the annual sales for the first time in its history. This makes it one of the world’s top three companies in the electronic industry after Siemens and Hewlett-Packard. Samsung’s all business units‚ including
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head: BUSINESS RESEARCH ETHICS 1 Business Research Ethics 2 The medical field is one that unethical research happens. The way it happens is when doctors or hospitals publish findings in some area but they do not research other results for the same test. In the article titled “The highly profitable but unethical business of publishing medical research”‚ it discusses how to make money in the medical field companies do not complete research and
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