International Education College Shanghai University of Finance and Economics Marketing (Outcome 1，2) R W Your Name: Cui Xiaoyu Student ID: 2011665016 Class: FS1 Submission Date: 2012.11.23 Table of content 1.0 Introduction 3 2.0 Key characteristics of the marketing concept 3 3.0 Britvic’s micro and macro environment 4 4.0 Important of market research and important gathered 5 5.0 Marketing research information collection technique 6 6.0 Market
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chapter Part 3: Designing a Customer-Driven Marketing Strategy and Integrated Marketing Mix 7 Customer-Driven Marketing Strategy Creating Value for Target Customers Previewing the Concepts So far‚ you’ve learned what marketing is and about the importance of understanding consumers and the marketplace environment. With that as background‚ you’re now ready to delve deeper into marketing strategy and tactics. This chapter looks further into key customer-driven marketing strategy decisions—how
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The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic Targeting involves the process of evaluating each segments attractiveness and selecting one or more segments to enter Positioning is arranging for a product to occupy a g g g p py clear‚ distinctive and desirable place relative to competing products in the mind of the consumer Steps in Segmentation‚ Targeting‚ and Positioning 6. Develop Marketing Mix for Each Target Segment
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Chapter Seven Customer‐Driven Marketing Strategy: Creating Value for Target Customers Chapter 7- slide 1 Customer-Driven Marketing Strategy: Creating Value for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets
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reputation by engaging in what appears to be unethical behaviour (not returning travel expense rebates)? Explain your answer and reasoning. According to Fleet (1991)‚ ethics are those standards or morals a person sets for himself or herself regarding what is right or wrong. The potential for individuals and organizations to behave unethically is limitless. There are different types of unethical behaviours and this time we are referring to the unethical behaviour of PWC‚ by not returning travel
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ethically. In this P2 task‚ I will be explaining the implications that Primark’s unethical practice has on itself and on its individual stakeholders. I will start of by introducing Primark’s 7 main stakeholders are and I will also explain how each of these stakeholders is affective by Primark unethical activities. I will now discuss how these stakeholders are affected positively or negatively by Primark’s unethical practices. Customers: Although Primark produces in Bangladesh and India‚ their
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road is making the decision to take the unethical option. The article The Psychology of Fraud: Why Good People Do Bad Things‚ by Chana Joffe-Walt and Alix Speigal gets to the bottom of why people‚ when faced with a problem‚ choose to make an unethical choice when they know that it is the wrong way of going about fixing their problem. There are reasons as to why people making decisions knowing full well that it is unethical. People do that because the unethical choice is the easier option and it may
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standards of quality of ethical and moral standards in the workplace. Employees having a high ethical standard are paramount to the success of any organization and acting in an unethical manner will almost ultimately destroy it. This essay will provide some basic ethical guidelines that apply to organizations‚ why unethical behavior is happening in the workplace‚ and finally‚ it will identify ways in which management and organizations can encourage ethical behavior. The definition of ethical
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Principles of Marketing TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best
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freedom while maintain order and justice to their prospective community and the nation as a whole. Police officer’s have a unique position that is thought of as a single representation for all police officer in the nation. If one officer performs an unethical act it reflects on all police officers and makes a police officer’s job harder when dealing with the public. Due to the importance of a police officer’s position they should be more focused on their actions on and off duty to represent their image
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