strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published a
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policies and procedures Follow up with safety implementations Employee education and training Decommissioning and remediation to unplanned incidents Manage and meet growth worldwide Contingency Plan Create a safety review board Eliminate practices that could put the company at risk Simplify goals Change company culture Ethics and Legal Employee‚ contractors‚ and public safety first. Company integrity and compliance Company contribution to
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Unethical Practices in Marketing to Children When I was a child‚ my famous answer to the inevitable "What do you want to be when you grow up" question was "a teacher". My brother wanted to be a race car driver and my cousin an actress. Years ago‚ I would ask the same question and they would usually tend similar responses. Times have changed‚ however. More and more‚ children have adapted to the arguably unsettling reality of dollar awareness and when the famous question is raised‚ the more
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BP Management Tashon Cooper MGT/230 February 2‚ 2012 Paul Hennessy BP Management BP Management ensures that the material risks are identified and that the company runs effectively. Furthermore‚ BP management ensures that internal control and risk management is under control. In particular‚ some vital components of BP management include their recognition for the company’s yearly plan‚ reviews of material risks‚ ensuring that the chief executive adopts their approach about risks‚ and that
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BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
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Sustainability Review 2010 bp.com/sustainability 2 A letter from our group chief executive / 4 How BP is changing 6 Gulf of Mexico oil spill / 14 How we operate / 22 Energy future 30 Safety / 34 Environment / 38 Society Within hours of the Deepwater Horizon accident‚ BP teams were working to stop the leak. We also acted to minimize the spill’s impact on the environment by containing‚ removing and dispersing oil offshore‚ protecting the shoreline and cleaning up oil that came ashore. And we
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9-201-054 REV : M A Y 4‚ 2010 B ENJA M IN E ST Y M ICHA EL K A NE BP Amoco (A): Policy Statement on the Use of Project Finance As two of the largest oil and gas firms in the world‚ The British Petroleum Company p.l.c. (BP) and Amoco Corporation (Amoco) had a long history of competitive encounters. This rivalry continued into the 1990s in a variety of locations ranging from the United States to the North Sea to‚ more recently‚ the Caspian Sea—a region that had opened up to exploration by Western
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About BP BP at a glance - BP at a glance BP is one of the world’s leading international oil and gas companies. We provide customers with fuel for transportation‚ energy for heat and light‚ lubricants to keep engines moving‚ and the petrochemicals products used to make everyday items as diverse as paints‚ clothes and packaging Key facts Countries of operation a Around 80 Number of employees 83‚900 Economic value generated by BPb $403.3 billion Replacement cost profitc
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British Petroleum Company (BP) and Amoco Corporation are two of the largest oil and gas firms in the world. In spite of the intense rivalry between the two companies for several years‚ they decided to merge in 1990. The upstream business of BP which is exploration and manufacturing of crude oil accounted for 68% of its revenues while that for Amoco accounted for 60%. BP Amoco after the merger in 1998‚ their business involved exploration and production of crude oil. This was their upstream business
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Chris Intro to Business 9/22/10 BP and Ethics This case is about the safety problems faced by BP‚ the third-largest oil and gas producer in the world. On March 23‚ 2005‚ an explosion at BP’s Texas City refinery resulted in one of the most serious workplace accidents in the US. An investigation by The US Chemical Safety and Hazard Investigation Board (CSB) uncovered many safety lapses at the Texas City refinery. BP was accused of endangering its workers by compromising on process safety due
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