The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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H&M has decided to enter Latvian clothes market. Which strategies and action parameters should company use in connection with the entry into the Latvian market? Anna Atgāze 0 International Marketing and Sales 4th semester 2012 4mfe0212 Final Thesis H&M has decided to enter Latvian clothes market. Which strategies and action parameters should company use in connection with the entry into the Latvian market? Author: Anna Atgāze Supervisor: Morten Friis Frederiksen Delivery date: 1.06.2012 1
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Kellogg’s Special K brand a ‘good source of fibre’ is targeted at women who are health conscious about their body weight attracting a lot of consumers and therefore has been a success to the company. The Special K brand has a variety of products; ✵ Cereals ▷ Original Cereal ▷ Low Fat Granola. ▷ Red Berries ▷ Cinnamon Pecan ▷ Protein cereal ▷ Chocolatey Delight ▷ Blueberry ▷ Fruit and Yoghurt ▷ Vanilla Almond ▷ Honey and Oats Learning “Learning is the process of Acquiring knowledge
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THE UO SWIFT Ltd. UO Swift Ltd. was promoted for nineteen years back as a company manufacturing automobile parts with an investment of Rupees 5 crores by Ismail Oberai. He took over as its chief executive and is occupying the same position till date. Ismail is an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd. in India. He is dynamic and risk-taking. He always emphasized on maintaining high quality standards. Initially‚ the products were supplied
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An introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com |
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Revised 11/03/2010 Josiah Doncaster Ltd On the 4th of March‚ the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda‚ as before‚ was what decision to take on the proposed New Product Strategy‚ which arose out of the Consultant’s Report commissioned by the Marketing Director. Established in 1740‚ the company had built up a world-wide reputation for fine household china. Its management was paternalistic‚ very conservative financially‚ and committed to preserving
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Case 1: Strong Tie Ltd. Background Located in Winnipeg‚ Minnesota‚ Strong Tie Ltd. is a family–owned corporation that is still owned by the Johnstone family. Strong Tie Ltd. designs and makes custom structural connectors. These connectors are used to reinforce wood joints in the construction of houses‚ fences‚ and other edifices. Strong Tie Ltd. has been a major leader in this industry‚ however there is growing competition from low-wage countries such as China. They previously had a market share
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ADVANTAGES AND DISADVANTAGES OF PRESTRESSED CONCRETE ADVANTAGES : Use of high strength concrete and freedom from cracks‚ in prestressed members‚ contribute to improved durability under aggressive environmental conditions. The use of high strength concrete and high tensile steel in prestressed concrete members results in lighter and slender members than could be possible by using reinforced concrete and Mild steel as reinforcement. In prestressed concrete‚ steel is no longer required for reinforcement
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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