Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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Market Orientation & The Clean Queen Situation The case opens with an 8:15 AM meeting among several key people at the Danbury‚ Illinois plant of the Floor Care Products Group of Atlas Industries Worldwide. The group consisted of the following persons: • • • • Dave Matters: Chief Design Engineer (CDE) Jack Davis: General Manager‚ Danbury Plant (GM) Molly Hudson: Product Manager‚ Clean Queen Floor Care Products (PM) Bart Simpson: National Sales Manager‚ Floor Care Products (NSM) Jack (GM)
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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Keeping patients hydrated by giving them enough clean water and monitoring their fluid intake to prevent dehydration effects‚ such as dizziness and dry mouth‚ is seen in the RCN’s enhanced nutritional care‚ which was formed using Florence Nightingale’s theory on keeping a clean environment for the patients’ recovery. In Nightingale’s environmental theory‚ making sure that the water is clean and pure can prevent patients from getting sicker when around patients who have other diseases instead of using
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4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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Mikhail Kitain CLEANROOMS IN PHARMACEUTICAL PRODUCTION Bachelor’s thesis Building Services March 2010 DESCRIPTION Date of the bachelor’s thesis 14.03.2010 Author(s) Degree programme and option Mikhail Kitain Name of the bachelor’s thesis Building Services Engineering Cleanrooms In Pharmaceutical Production Abstract The subject of this thesis was studying how cleanrooms are designed‚ controlled and maintained. During process of studying cleanroom technology I firstly
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Fulfillment of the Requirement for ENG 123 Bachelor of Secondary Education major in Mathematics 1-C By Divine Catyrine D.J. Magsakay Joana Marie Hernandez Regino Intal Mae Ann Lilio Maryanne Lasquite Allen Jade Magana March‚ 2013 APPROVAL SHEET In partial fulfillment of the requirements for ENG 123 of Bachelor of Secondary Education major in Mathematics 1-C‚ this thesis entitled THIRD SEX IN THE CITY: GAYS SPEAKS ON SWARDSPEAK‚ has been prepared and submitted by Divine Catyrine D.J.Magsakay
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Executive Education Center Executive MBA program Teamwork: Sadik HAMIDI Khedidj hafid Rachid charmouh Clean Edge Razor. 1. The changes occurred in the non-disposable razor are as follows: * There was an increase by 5% on the market. * The rate of new product introduction had accelerated in the last years 2008.2009 by 22 SKUs. There are two types of competition for Paramounts: One linked to direct competitors providing the same product ( Prince; Bent and Klein;
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The clean water act was passed in 1948 but back then it was called the Federal Water Pollution Control Act. The act was reorganized and expanded in 1972 and changed the name to Clean Water Act and made some amendments. The clean water act makes it unlawful to discharge any pollutant from a point source into lakes‚ rivers and coastal waters‚ unless a permit is obtained‚ (epa.gov). Homes that are connected to a municipal system‚ use a septic system‚ or do not have a surface discharge do not need a
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