increasingly complex. No longer simply the domain of the warehouse manager or logistics director‚ supply chain management is viewed by most companies as a mission-critical element. In this special report‚ experts from Wharton and Boston Consulting Group (BCG) discuss strategies for maximizing the value of supply chains‚ avoiding inefficiencies‚ managing the omnipresent risk of disruption‚ and evaluating the pros and cons of supply chain enterprise systems. ‘You Can’t Manage What You Can’t Measure’: Maximizing
Premium Supply chain management
it to be a disinfectant bar. Despite that fact‚ since there wasn’t much competition then‚ the brand enjoyed a good market share. But it was only short lived since from mid 80’s to 90’s‚ the competition started thriving. To add to that‚ Hindustan Unilever‚ the parent company of Lifebuoy introduced various other soap bars in India. Needless to say‚ the brand set itself on a mission to revamp its image and to position itself as a brand with which not only the men will associate itself to‚ but also the
Premium Brand Unilever Soap
5 BCG matrix Brands under Gucci group The Gucci Groupe in now a muiti- brand conglomerate ‚with a collection of high fashion brands ‚like : Gucci Yves Saint Laurent Alexander McQueen Stella McCartney Sergio Rossi Balenciaga Bottega Veneta Today ‚ it is one of the world’s leading luxury brands‚in fact the name Gucci conjures a vibe of exclusivity and prestige‚an Italian brand of quality. BCG Matrix of Gucci Group [pic] [pic] As the Creative director
Premium Gucci Luxury good
THE BIG SQUEEZE "Rejuvenating a Century-Old Brand" MARMITE IB Business & Mgmt P6 Thursday‚ 6 November 2014 Marmite Food Company is a British company‚ which now forms part of Unilever‚ conceived in 1902 when it opened its first small factory in Burton-on-Trent‚ where it can still be found today. After a couple of years‚ where the recipe was perfected‚ it finally started gaining popularity around England. It is now a black‚ sticky food paste‚ which has a strong and extremely salty flavor
Premium Unilever Food Corporation
UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Ashish Daga Pramod Heballi H.P. Panda Megha Khamparia Sangeeta Dass Wasim Mukkaram INTRODUCTION OF UNILEVER Anglo-Dutch company. Formed in the year 1930 by the merger of “British soap makers lever brothers” and “Dutch margarine producer union” in Rotterdam. Leading manufacturer & marketer of foods beverages‚ personal care products. Famous brands are knor‚surf‚vaseline‚sunsilk‚lux lifeboy etc. Unilever’s "Real Beauty" campaign for Dove
Premium Unilever
Digital presence is prevailing in today’s social scenario. To help carve a niche in the digital space‚ Social Wavelength‚ which is a Social First Digital Agency‚ does a tricky job of understanding the intricacies of running a business in a digital/social world. The joint efforts of Hareesh Tibrewala and Sanjay Mehta (present CEOs of the agency) gave birth to Social Wavelength and helped it grow big. The duo started out with their first venture “homeindia.com”‚ an Indian eCommerce venture in 1997
Premium Communication Social media Web design
LIFEBUOY Lifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894. It was the first soap to use carbolic acid‚ which gave it a red color and strong‚ medicinal scent. Lifebuoy is still manufactured today and the leading brand of soaping in India. Lifebuoy‚ used by one in two Indians‚ is the largest soap brand in the country. Today Lifebuoy is sold in all over the World. It is market leader in every market where it is sold. The desire to be clean
Premium Unilever Soap Health
An analysis of a television advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent
Premium Laundry detergent Advertising Unilever
Nike was formed by $1000 and the handshake of 2 men. Those 2 men were Bill Bowerman‚ the University of Oregon track coach and Phil Knight‚ a University of Oregon accounting student and a middle-distance runner under Coach Bowerman. Bill brought jogging to America‚ and then built an unrivaled track and field program at that university. Bowerman taught his athletes to seek the competitive advantage everywhere - in their bodies‚ their gear and their passion. In 1962 Knight had this you’re-crazy-it-will-never-work-
Premium Nike, Inc. Bill Bowerman Athletic shoe
Star: Star denotes high market growth and high relative market share in the industry. This position defends when the organization invest large amount in this segment. There is decrease in the growth when compared to last year‚ so this is the reason scooter comes under star category. Cash cow: Cash cow denotes low market growth and high relative market share in the industry. In moped sector it is the major contribution to the market share because moped have more advantages like low cost when compared
Free Economics Investment Manufacturing