Anglo-Dutch consumer product from Unilever decided to grant 100‚000 individual flexible working hours so they can have a positive employment practice. The company did a trail run of Agile Working in one of their sites and saw how successful it was and then offered this flexible work program to many more employees. Unilever purchased technology equipment so their employees can complete their work outside of their office. The technology that has been handed to the employees has had a good response
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A Decade of Organizational Change at Unilever A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER 7 November 2012 • Originally founded in 1872‚ and incorporated in 1929‚ Unilever was facing a difficult time when upon their discovery that the organizational architechture and strategy they were employing was not benefiting the company. • The company was under a decentralized structure for generations. o Managers looking for a change o The decision was to go global • It was mid-1990
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study Unilever Brazil BT provides an IP-based infrastructure to serve consumer products giant at its new South American home “BT was fantastic in fulfilling our deadlines‚ which were extremely aggressive. The team quickly understood the importance and urgency of the project‚ and they had a wonderful sense of partnership. They aligned all of the external providers‚ achieving a high level of efficiency making sure the project was a success.” Alfred Gunter Infrastructure Account Manager Unilever Brazil
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Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
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UNILEVER MEMO In order to gain market shares through the low-income segment of the Brazilian market‚ Unilever should launch a new Detergent Powder brand at an affordable price‚ which could replace in the long-run Campeiro‚ its cheapest brand. However this strategy is not without any risks‚ since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil‚ Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo‚ Minerva and Campeiro. Omo
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Marketing Strategy At the heart of any business strategy is a marketing strategy Businesses exist to deliver products that satisfy customers. Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions. The Marketing Mix
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Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
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At most companies‚ however‚ particularly those with federal contracts‚ affirmative-action programs have been in place since the early 1970s. In 1972‚ discriminatory employment practices were further restricted when Congress passed the Equal Employment Opportunity Act‚ allowing civil lawsuits against companies for discrimination and mandating the U.S. Department of Labor to ensure compliance of the law. Federal law has become a "social mandate" that forces companies to open their doors to more women
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are London and Rotterdam. Walls’ Introduction • Walls introduced in Pakistan in 1997-98. The product line consists from lollies to ice creams. This includes Cornetto‚ Callipo‚ Max‚ Kulfis‚ Top Ten Choc Bars‚ Feast‚ Milky Way and etc. • Unilever committed its own resources to acquire ’Polka’ and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth • Magnum
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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