Executive Summary: Kacchi King is a take away food shop specialized for food lovers‚ especially for those who are from Old-Dhaka (puran Dhaka people) and now misses the foods of that place. We know that Old Dhaka is so famous for delicious‚ mouth-watering foods. Even at times of Ramadan‚ people’s first choice is Dhakaiya iftar. The main purpose for creating our business is that many people of Old-Dhaka who have left that place and shifted somewhere in new Dhaka cannot enjoy the same food and taste
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HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAM Tutor: Phạm Thị Phượng Students: Khương Dư Kim Trần Thị Hồng Nga Đỗ Quỳnh Trang Hoàng Thanh Loan Tutorial: Tut 5 – Second Major Hanoi‚ May 2012 | PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Phạm Thị Phượng Group members: 1. Khương Dư Kim - ID 0907010110 2. Trần
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What are the benefits and disadvantages to Canada of being a member of international and intergovernmental organizations? (e.g. the UN and NATO) Being a part of international intergovernmental organizations generally has more advantages then disadvantages for all member countries. As a member of NATO‚ Canada receives protection from international threats and assured help if under attack. As a member of the UN‚ Canada is able to positively intervene and potentially assist in resolving conflicts
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SWOT Analysis of Canada Post Strengths • Coverage • Accessibility • Low cost • Old and trusted • Vast Database • Improved customer service Weakness • Reliability • Old Business model • Threat of labour action • Old Infrastructure • Communication and coordination issue • Outdated Technology Opportunity • New C.E.O can give new direction • Reducing parcel cost • Govt. to improve Canada Post • Optimum usage of existing network • Getting Eco-friendly status • Diversifying their product and services
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Written Case Study Unilever Question 1 Briefly explain the concept of integrated marketing communication (IMC). How well has Unilever – (product brand selected) used the main elements of the promotion mix to create an IMC? Justify and support your answer with examples of the various elements used. Introduction Integrated Marketing Communication (IMC) is quite a simple concept once you understand it. It makes sure that all forms of messages and communications get linked together. So what this actually
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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develop appropriate strategies. A global strategy is an organisational plan that takes into account these new global realities. Both Nestle and Unilever have developed global distribution and marketing networks‚ based on their powerbrands i.e. market leading brands that are recognisable in nearly every country in the world. Both Nestle and Unilever have many powerbrands. Key aspects of global strategy include: 1. Treating the global market as the domestic market‚ in terms of attention
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Canada in North America - Has living next to the United States affected Canada in a positive or negative way? Older brothers possess control of and affect younger brothers‚ similar to what the United States does to Canada. Canada‚ situated next to the competitive‚ risky and occasionally stubborn United States‚ has been influenced and affected negatively whether in terms of economics‚ sociality‚ or culture. Firstly‚ large amounts of skilled Canadian workers immigrated to the United States in
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Paragragh 1- There are three reasons why canda is one of the best countries in the world. Canada has an excellent health care system. All candaians have access to medical service at a reasonable price. Compared to the U.S. canda’s meds are five times less. Canada has a high standard of education. Students are taught by well trained teachers that are encouraged to continue there study of teaching at a univerity. Canada’s cities are clean and well managed. On a daily basis they have janitors that
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activities. Scenario: Brands for life www.unilever.co.uk/brands Food care Home care Personal care The story of Unilever (currently one of the world ’s biggest companies) began way back in the 1890s‚ when W. H. Lever‚ founder of Lever Bros‚ developed his concept of soap -the Sunlight Soap. Like many businesses‚ particularly global organisations‚ Unilever is a subject of its business environment – economic boom‚ depression‚ wars‚ changing consumer lifestyles and advances in technology
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