BRANNINGAN FOOD’S DECLINING SOUPS DIVISION Table of Contents Executive Summary …Slide 3 Hypothesis …Slide 4 Evidence …Slide 5 Background …Slide 6 Market Report …Slide 7-9 Tipha …Slide 23-25 Mackey …Slide 2628 Chung …Slide 2931 Pugh …Slide 32-34 Analysis of the situation…Slide 1021 Current Market Position …Slide 10-12 Competitive Analysis …Slide 1317 SWOT …Slide 18-19 Financial Analysis …Slide 20 Management …Slide 20 Operational …Slide 21 Ethical …Slide 21
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Coca-Cola light and Coca-Cola zero which was successful. How to avoid or reduce the brand cannibalization? What kind of strategy to develop? I hope that this article‚ even if it’s a very old one‚ can answer these questions. 2. The summary The article starts be giving a definition of the cannibalization effect: we consider 2 different products (A and B) belonging to the same company – cannibalization means that (all other things equal)‚ decreasing the price of product A will bring the sales
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Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
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cartridges (albeit with a lower profit margin)‚ they risk cannibalization of the Pro/Avail product lines of up to 60%. Paramount could‚ in theory‚ also reduce the cost per unit by taking advantage of economies of scale. This option would also require more capital for marketing – about $42 million. Another option is to release Clean Edge as a super-premium product. This is the least exploited market by Paramount and only has a 35% estimated cannibalization rate from Pro/Avail customers. While there would
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great long-term potential. The down-side of entering this new product into mainstream would be the fact that the pro is already been marketed mainstream‚ and the clean edge would risk decreasing the brand power‚ and this would in turn lead to cannibalization. Positioning the product as a mainstream product‚ 60% of new sales would come from existing product lines. Also‚ with mainstream marketing comes a need to increase marketing in order to reach the mass amount of consumers. Pertaining to
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Optical Distortions (ODI) is a start up with limited resources and a product that can change the egg production business. Its product‚ contact lenses for chickens‚ would reduce the vision of the hen and achieve two desirable results in the behavior of the chicken. These behaviors include reduction in cannibalism and reduction in amount of food required for chicken. And as a further result‚ the reduction in cannibalism rate removed the need to debeak the birds‚ which adds further economic value to
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Market Analysis for case of Giant Consumer Products DATE: Nov‚3 ‚ 2014 TO: Professor. Tim Gilbride FROM: Xiaorong (Sharon) Yi‚ Tongbo (Tony) Cheng SUBJECT: The Sales Promotion Resource Allocation Decision _____________________________________________________ Purpose Statement This report determines that in order to generate short-term sales lifts‚ Frozen Foods Division (FFD) of Giant Consumer Product (GCP) should put Nature Meals on promotion. The recommendation is based on the analysis of existing
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste
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holiday season). Because cookware is a durable good (i.e. it is not consumed and carries forward from one period into the next) it may be especially sensitive to sales discount cycles. Details on pre-sale losses and post-sale losses due to cannibalization are shown in Exhibit E. See Exhibit F for details on variation in cookware
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