Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city
Premium Strategic management Business Marketing
Unilever Group ANALYSIS for NYSE : UL JANUARY 30‚ 2013 SKIN & HAIR CARE (DOVE‚ LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever’s Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove‚ Lux Skin & Hair Care 8 BECEL‚ BLUEBAND‚ KNORR‚ HELLMANN’S Unilever’s Market Share of Grocery 10 Global Market Size of Grocery 11 $112.3 B MKT CAP See the Full Analysis for Unilever Group on Trefis
Premium Unilever Ice cream Emerging markets
ABUSE IN DISGUISE Hindustan Unilever –Stealing lives 2011 Sometimes‚ the good things that are meant for the mankind often end up to be the disaster of the same. Factories and companies that were set up in the guise to provide employment and economic stability of thousands of families are often in reality destroy the lives of several thousands and cause irrevocable damage to the lives of the dependant and the environment as a whole. Such evil companies often target the developing world because of
Premium Mercury Hazardous waste Unilever
efficiently than competitors”-Philip Kotler “The two basic functions of a business are marketing and innovation‚ these are the forces which generate revenues.”-Peter F Drucker This case is a beautiful example for it: Introduction: Unilever was formed in 1930 by the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine union. The merged unit formed two separate entities Unilever Plc in London and Unilever NV in Rotterdam. A few of the popular brands of Unilever are Knorr
Premium Unilever Advertising
INTRODUCTION o CASE SUMMARY o REASONS o MARKETING STRATEGY o SWOT ANALYSIS o ACHIEVEMENTS o RECOMMENDATIONS o OUR LEARNINGS 3. INTRODUCTION o UNILEVER --- An Anglo-Dutch company o Established in 1930 with the merger of Lever Brothers and Margarine Union . o Formed two separate entities: o 1) Unilever Plc‚ London o 2) Unilever NV‚ Rotterdam o Leading manufacturer and marketer --- foods‚ beverages‚ cleaning agents and personal care products. o Major Brands: Knorr‚ Lipton‚ Bertolli
Free Unilever Marketing
Finance – Ben and Jerry’s Case Assignment: 1. Do you agree with Ben & Jerry’s current mission statement? Why or why not? The Ben and Jerry’s Mission Statement is a bit contradictory‚ as their economic point stresses raising value for the shareholders‚ meanwhile they are in the business of distributing 7.5% of their pre tax earnings to social foundations and community action groups. The product point can work in conjunction with the social and economic aspects‚ but the points about social
Premium Stock Ben & Jerry's Stock market
PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
Premium Unilever
LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
Premium Marketing Brand Hand sanitizer
customer according to SEC they target category A‚ B and C‚ because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product attributes‚ price and quality‚ offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding‚ which ultimately helps to position the product
Premium Brand management Brand Marketing
Consumer Behaviour Assignment Objective: To understand and apply different concepts and models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚
Premium Beauty Unilever Skin