“Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish Manwani (Chairman) Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company (FMCG) with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents
Premium Unilever
Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a result
Premium Unilever
skimming pricing strategy. Lux sunscreen was the re launch of a variant‚ hence it should be publicized differently than all other Lux beauty soaps Introduction to Lever Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever group of companies‚ which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was incorporated in Pakistan in 1948. The company markets almost 50 well known
Premium Unilever Marketing
Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
Premium Fast moving consumer goods Unilever
Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
Premium Fast moving consumer goods Unilever India
Comparative Analysis Of Indian Banking Industry ICICI bank is India’s largest private sector bank with total assets of Rs 473647 crore. It is a full-service financial institution offering services such as investment banking‚ life and non-life insurance‚ venture capital and asset management. The bank has a wide reach in India with 2‚897 branches and 10‚021 ATMs including on-site and off-site ATMs. The market share of public sector banks is 73.7%‚ private sector banks
Premium Financial ratios Banking Profit
Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
Free Unilever Marketing Marketing plan
How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and advertising appeals has a great advantage over its competitors. Consumer purchases are strongly influenced by the culture‚ social‚ personal and psychological characteristics. Although the marketer can’t control them‚ they must be taken into account. CULTURAL FACTORS: Culture is the most
Premium Unilever
and all the other staff members of Hindustan Lever Limited who are a wonderful family to work with. 3 Corporate sales _______________________ TABLE OF CONTENTS 1. 2. 3. 4. Acknowledgement Abstract Introduction Objective 4.1 History of Unilever 4.2 History of Hindustan Lever Limited 4.2.2 The Brands 5. Recruitment at HLL 5.1 Training 5.2 Method of training 5.3 Training script 6. Back-end Team 7. My Area 7.1 My Area Map 8. Reporting 9. The launch products 9.1 Market segmentation 9.2 Target
Premium Unilever Tea
shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty of women
Premium Advertising Brand Marketing