An analysis of a television advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent
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BEFORE AFTER LIFEBUOY’S REPOSITIONING STRATEGY: Lifebuoy soap is a very old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy
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dates back to 1895 when it first entered the Indian market. “Life buoy” literally means the life-saving buoy thrown out to people at sea to prevent them from drowning. This is where the brand got its name from. Lifebuoy is a product of Hindustan Unilever Limited (HUL)‚ India. It was initially launched with the sole intention of targeting men and everything sporty. “Tandarusti ki raksha karta hai Lifebuoy” captured the essence of their campaign brilliantly. The premise was made clear. Use lifebuoy
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Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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12 6.3 INDUSTRY GROWTH 13 6.3.1 Product Life Cycle 13 CHAPTER 7: MARKET FORCES 14 7.1 NEW PRODUCT ENTRY PROSPECTS 14 7.2 RIVALRY 14 7.3 POWER OF SUPPLIERS 15 7.4 POWER OF BUYERS 15 7.5 THREAT OF SUBSTITUTES 15 CHAPTER 8: COMPETITOR ANALYSIS 17 8.1 COMPETITORS OF MAGNUM 17 8.2 DIRECT COMPATITOR (IGLOO QUANTA) 18 8.2.1 General Information about Quanta 18 8.2.2 Assessing Objectives of Igloo 18 8.2.3 Marketing Strategy of Igloo Quanta 19 8.2.4 PRODUCT 19 8.2.5 PRICE 20 8.2.6 PROMOTION
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience. Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business‚ one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set
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Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
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1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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