EASTWEST UNIVERSITY Assignment on International Business of Coca Cola and Unilever SUBMITTED TO Dr.M.Zillur Rahaman Guest Facalty SUBMITTED BY Rajib kundu(2010-2-10-329) Razuan Ahmed (2010-2-10-271) Date of Submission July 23‚ 2012 Course : International Business Course Code : ITB (301) Section : 5 Table of Content | Details | Page No |
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What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the
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for the 1990s and beyond. Thereafter‚ five challenges are identified for management accounting‚ and in particular for planning and control. The first is to foster multiple perspectives‚ the second is the coordination of complexity‚ the third concerns competitor analysis and a fourth concerns resource allocation. The fifth is to overcome centrifugal tendencies‚ developing a clarity of strategic intent‚ binding managers together worldwide and rewarding behaviour in the corporate‚ as opposed to local‚ interest
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3 The External Assessment “notable quotes” If you’re not faster than your competitor‚ you’re in a tenuous position‚ and if you’re only half as fast‚ you’re terminal. GEORGE SALK The idea is to concentrate our strength against our competitor’s relative weakness. BRUCE HENDERSON If everyone is thinking alike‚ then somebody isn’t thinking. G E O R G E PAT T O N The opportunities and threats existing in any situation always exceed the resources needed to exploit the opportunities or
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Netflix announced it had reached the one million member milestone in the UK and Ireland. While Netflix is expanding Blockbuster keeps shutting it’s stores. But Netflix is not the only player on market and Blockbuster is loosing to all of its competitors. People don’t want to go into a dodgy store in the next block‚ they want to get movies without going out there homes or even without getting up the sofa. Blockbuster couldn’t keep up with people’s demand and that is one of the reasons of it’s
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1 TABLE OF CONTENTS Page 1. Introduction 1.1 Identifying the competitor 1.2 Direct competitors versus potential competitors 1.3 Identifying Woolworths‟ competitors 2. Analyse strategic groups 2.1 Characteristics for identifying strategic groups 3. Analysis of key competitors 3.1 Competitors‟ objectives and strategic thrusts 3.2 Competitors‟ strategies 3.3 Competitors‟ strengths and weaknesses 4. Forecasting likely response strategies 5. Conclusion References 2 2 3 3 3 3 4 4 4 4 5 5 5 2 1
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Every competitive analysis document shares three essential elements: a purpose statement‚ the competitive framework‚ which is the competitors and the criteria‚ and the comparative data. The analysis document may also provide more details about the overall products‚ the competitors and their market positioning‚ or the method behind the comparative analysis results. The purpose of the competitive framework is to present the data in such a manner as to make it easy for a reader or viewer to compare
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business is an extremely competitive‚ volatile field. Because of this unpredictability and competitiveness‚ it is important to know the competitors within a business market. In order to better assess the competition a business must recognize the difference between markets. It must identify both direct and indirect competition‚ both present and future. Once competitors are grouped then analyzing their marketing strategies and identifying their areas of vulnerability by examining their strengths and
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Overview Burberry is a luxury brand founded in Basingstoke‚ Hampshire‚ in 1856 by Thomas Burberry as a family business. In 2002‚ Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City. Growth Profile The Burberry brand is offered in North America‚ Europe‚ Asia Pacific‚ and South America. In 2006‚ Burberry had sales of $1292.3 million
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StilSim left company to work for a competitor‚ Capital Staffing (Franklin University‚ 2013). Don then saw an opportunity for healthcare staffing and left Capital Staffing. He started his own staffing company‚ Wilson Personnel‚ that specializes in healthcare. Wilson Personnel client list continues to grow. There are many competitors that are in the industry at all three locations. Wilson Personal‚ Medical Staffing‚ Capital Staffing and Capital Personal are four competitors of StilSim in Capital City (Franklin
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